FROM COMMUNITY TO COMPETITION: WHAT'S HAPPENING IN AESTHETICS?Has the aesthetics industry lost the supportive spirit that once defined it? When consultant Vanessa Bird spoke out on social media after a ceremony that felt unusually tense and competitive, she didn’t expect the flood of messages agreeing with her. In this candid reflection, Bird explores why the industry’s once-collaborative culture feels like it’s changing, and how practitioners, brands and leaders can work together to restore it