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PRP EVOLUTION

Clinical surgeon Dr Munir Somji discusses moving with the trends, the rise of regenerative aesthetics and preparing PRP using Croma Exprecell

WHAT INSPIRED YOU TO PURSUE A CAREER IN AESTHETIC MEDICINE?

My background in medicine always centred around helping patients feel more confident in themselves, and over time I became particularly interested in areas where science and aesthetics overlap.

Hair restoration was a significant turning point for me, as hair loss can have a profound psychological impact on both men and women. Seeing how much a well-planned treatment could improve someone’s confidence really shaped my career direction.

As my experience grew, founding DrMediSpa with Henal Somji allowed me to develop a practice, focused on evidence-based treatments, regenerative medicine, and personalised care.

WHAT WERE SOME OF THE BIGGEST CHALLENGES YOU FACED WHEN ESTABLISHING YOURSELF IN AESTHETICS?

Looking back at the decade since launching, I think one of the main challenges has been working in an industry that is ever evolving and also at an incredible speed.

While that growth has created innovation, it has also meant there can sometimes be confusion for patients about what is safe, effective, and medically appropriate. Establishing a clinic centered on strong clinical standards, patient education and realistic outcomes takes time.

Social media can be great to reach a larger audience; however, it can also fuel misconception and inaccurate interpretations, and consumers trying to treat conditions using misleading or inaccurate information they have found online.

HOW HAS THE CLINIC EVOLVED?

The biggest shift I have seen is the move towards regenerative and preventative treatments and optimising cellular health, as well as treatment of the body.

When we started DrMediSpa, the initial focus was often on correcting visible ageing with fillers or quick fixes. We find that today, patients are much more interested in improving skin quality, stimulating natural collagen production, and addressing concerns before they progress further. As a result, the clinic has expanded its focus on treatments that support long-term tissue health and regeneration.

HOW HAVE TREATMENTS SUCH AS PRP AND PRF BECOME INTEGRATED INTO YOUR CLINICAL PRACTICE?

PRP and PRF have become important tools within regenerative medicine because they utilise the patient’s own biological components to stimulate repair and growth. In my practice, they are frequently used in hair restoration treatments, where platelet-rich preparations, such as Croma Exprecell, can help support the health of hair follicles and encourage growth. They are also increasingly used in skin rejuvenation protocols to improve skin quality and healing, and we often pair PRP with polynucleotides to treat the face and under eyes, as well as supporting hair growth.

WHAT ADVICE WOULD YOU GIVE PRACTITIONERS TO INCORPORATE PRP OR PRF SYSTEMS INTO THEIR CLINICS?

I would advise practitioners, to understand the science behind treatments rather than simply following trends. Practitioners should ensure they have the correct training, use reliable preparation systems, and understand how to select the right patients. Regenerative treatments can be very effective, but they require a methodical approach and clear communication with patients about how results develop gradually over time.

WHAT DIFFERENTIATES EXPRECELL FROM OTHER PRP PREPARATION SYSTEMS CURRENTLY ON THE MARKET?

One of the key factors with any PRP system is consistency. The goal is to produce a high-quality platelet concentrate in a controlled and sterile way so that the final product is reliable. Systems like Exprecell streamline that process and support predictable preparation to optimise the final result, which is particularly important in busy clinical settings.

HOW HAS EXPRECELL IMPROVED THE EFFICIENCY OF PRP PREPARATION AND THE OVERALL QUALITY OF PATIENT CARE?

Having a streamlined preparation system improves both efficiency and consistency. When the preparation process is straightforward and reliable, it allows the clinical team to focus more on patient care and treatment planning rather than the technical side of preparation. Ultimately, that helps create a smoother experience for patients and supports predictable outcomes.

WHAT DEVELOPMENTS IN REGENERATIVE MEDICINE ARE YOU MOST EXCITED ABOUT?

The most exciting development is the shift toward treatments that stimulate the body’s own repair mechanisms rather than simply masking signs of ageing. Research into growth factors, cellular signalling, and regenerative therapies is expanding rapidly. In hair restoration in particular, we are seeing growing research into platelet therapies, cellular signalling, and ways to support follicle health at a biological level.

DR MUNIR SOMJI

Dr Munir Somji is a cosmetic surgeon and co-founder of the DrMediSpa clinic group and Dr Somji Pro-Active Skincare. He specialises in advanced aesthetic procedures and hair restoration and is a key opinion leader and educator.

This article is in collaboration with Croma.