Shaping the future

Our Women in Aesthetic Medicine group addresses the brands in the aesthetics industry, demanding a commitment to supporting and championing women

TO THE BRANDS SUPPLYING THE MEDICAL AESTHETICS SECTOR

The aesthetics industry is driven by innovation, expertise, and a commitment to excellence. At the heart of this thriving field are the practitioners —highly skilled, passionate professionals dedicated to delivering lifechanging results for their clients.

Many of these experts are women. In fact, women make a significant part of the workforce in medical aesthetics as surgeons, doctors, dentists and nurses. Insurance brand Hamilton Fraser’s annual survey of the industry saw a majority of female respondents, with 74.8% of 300 people being women.

Yet, they remain under-represented in key leadership roles, advisory boards and as key opinion leaders shaping the future of the industry.

We believe it’s time for meaningful change

As the brands that supply and influence this sector, you have a unique opportunity and responsibility to champion the women who are the backbone of this industry. We urge you to take active steps in ensuring that women have a greater presence and influence within the medical aesthetics space. Here’s how you can help:

Increase female representation in KOL programmes

The professionals chosen to educate, influence, and represent brands should reflect the industry’s workforce. By ensuring more women are invited to be key opinion leaders, you not only provide them with the recognition they deserve but also foster amore inclusive and dynamic educational landscape.

Offer leadership and mentorship opportunities

Establish initiatives that support women in advancing their careers, whether through mentorship programmes, scholarships, or leadership training. Providing structured pathways to leadership roles will create a more balanced and forward-thinking industry.

Showcase female experts at events and conferences

Industry conferences and brand-led events should be representative of the people they serve. Prioritising female speakers, panellists and educators will bring fresh perspectives and elevate the voices that are often overlooked.

Represent women in higher management

According to the 2022 Diversity, Equity and Inclusion in Beauty report published collaboratively by the MBS Group, CEW UK and ScienceMagic.Inc, representation of women in beauty businesses is strongest at the direct report levels, with 59% women, but dips at the most senior levels of leadership. Women dominate the workforce in aesthetics, and the patient-base, so their influence should be imperative for the brands shaping the industry.

Highlight women in your marketing and campaigns

Representation in brand storytelling is powerful. Featuring female professionals in advertising, educational materials, and social media campaigns will help create a more authentic and relatable industry narrative.

Tracey Dennison, WiAM board member, nurse practitioner and owner of East Riding Aesthetics said, “I’m 100% dedicated to patient care, safety, education, and advancing standards in our industry, but for true progress, we need more than clinical expertise —we need real commitment to equality.

“Women make up a significant part of the aesthetics workforce (within and beyond the clinical arena), yet too often, there are barriers to leadership, recognition, and opportunity. This isn’t just a women’s issue; it’s an industry-wide and cross-gender responsibility.

“I believe in fairness, mentorship, and lifting others up, and I call on brands to actively support and invest in the women shaping the future of medical aesthetics. Real change happens when we all work together and commit to making a difference.”

We are not asking for token gestures — we are asking for genuine commitment to progress. The medical aesthetics industry thrives when it is built on equality, innovation, and shared success. We invite you to join us in making this vision a reality.

Let’s work together to ensure that the future of aesthetics is not only shaped by women but also champions them at every level.

Sincerely, Women in Aesthetic Medicine