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Longevity tops trends list for 2025
Cosmetic insurance provider Hamilton Fraser has unveiled its top 10 aesthetic trends for 2025
The popularity and accessibility of aesthetic treatments have skyrocketed in recent years with 2025 set to be a huge year for the industry, marked by some notable trends. “The integration of wellness, longevity, and advanced technologies is redefining how we view beauty, moving towards treatments that prioritise health, natural results, and overall wellbeing,” says Hamilton Fraser founder and chief executive Eddie Hooker.
“The move towards regenerative aesthetics, personalised care, and the medicalisation of treatments underscores the industry's growing professionalism. With anticipated regulatory advancements and groundbreaking innovations, this is an exciting time for practitioners and patients alike."
THE TOP 10 TRENDS INCLUDE
1. Longevity and biohacking in aesthetics
Biohacking tools like epigenetic testing and hormone profiling are increasingly providing insights into individualised treatments. Meanwhile, the pillars of healthy ageing, such as nutrition, movement, sleep, stress management, cognitive activity and social/spiritual connection, are set to influence treatments, says the report.
2. The rise of regenerative aesthetics
Polynucleotides, bio-stimulating fillers, and exosomes surged in popularity in 2024 and are driving natural, long-term rejuvenation by stimulating the body’s natural healing processes and helping bank valuable collagen.
3. ‘Less is more’ — the end of overfilled faces
The Hollywood Reporter recently described the move away from fillers in the US, along with other trends in cosmetic surgery, as the "de-Kardashian-ification of America".
Patients are increasingly moving away from the overfilled look in favour of subtle, natural "tweakments". The move to regenerative aesthetics and bio-stimulating injectables reflects this shift.
4. Combination treatments and ‘treatment stacking’
Combination treatments are nothing new but demand for them is driving market growth with the global combination therapy in the aesthetics market forecasted to reach $8.03bn (£6.5bn) by the end of 2034. “Treatment stacking”, where patient outcomes are refined by integrating multiple modalities for synergistic results, is the latest term de jour, according to Hamilton Fraser.
5. Advancements in personalisation
Patient demand for bespoke treatments will reach new heights in 2025. From diagnostic testing and AI-powered skin analysis to personalised skincare and hormone therapies, customisation is becoming an essential part of patient care.
6. Weight loss medications
With weight-loss injections gaining popularity and being a huge part of the conversation in 2024, clinics are developing complementary treatments to address skin laxity and facial ageing caused by rapid weight loss. The global market for obesity drugs is expected to reach $105bn by 2030, up from $6bn in 2023.
7. A push towards regulation
Increased regulation and the legitimisation of aesthetic procedures as medical treatments are transforming patient safety and industry professionalism. The Royal Society of Medicine’s (RSM) new Section of Aesthetic Medicine and Surgery was a significant move to this in 2024.
8. Advances in botulinum toxin
Botulinum toxin is the most performed cosmetic procedure worldwide and has been a staple of aesthetic clinics for almost three decades, but in 2025 it is bound for an upgrade. Innovations in botulinum toxin, including longer-lasting formulations and AI-guided injection techniques, are enhancing precision and results for patients.
9. Hair loss treatments
Hair and scalp health is an emerging focus area in aesthetics, with regenerative treatments like PRP, exosomes, and stem cell therapies gaining traction, particularly for women and patients experiencing weight-loss-related hair thinning.
10. Women’s health and menopause
The demand for not only intimate health procedures but also addressing the impact of hormones and menopause on women’s overall health (and skin) will continue to rise, according to the report, reflecting the demand for holistic care at every life stage.
To explore the full report, visit hamiltonfraser.co.uk