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Clinical excellence

What were the key takeaways from AM London’s injectables masterclasses?

Our popular injectables masterclasses returned this year to explore the latest techniques and innovations shaking up the sector. During a series of live demonstrations and discussions, experienced practitioners revealed firsthand the techniques and approaches they adopt in their clinics.

Using their brands-of-choice to treat patients in real-time, leaders in their field came together to share the groundbreaking new innovations taking the world of injectables and toxins by storm – with diverse subjects ranging from treating prejuvenation, treating mature patients, individualising injectables treatments and approaches to lip enhancement on Friday to managing complications, periorbital rejuvenation, combination treatments and injection techniques and innovations on Saturday.

Also, among the topics up for discussion were proactive ageing – ethical injectable treatments for 20s and 30s, respecting ethnic features, the management of aesthetic complications with ultrasound and PRP, and toxins for erectile dysfunction. Experts also shared their ethical concerns surrounding patient safety, potential risks, and unfavourable outcomes. Questions put to the experts included concerns surrounding problems with pre-injection skin sterilisation as well as the pros and cons of using different injection devices.

Another topic of discussion was the importance of taking the time to have lengthy and detailed consultations with every patient to establish both their immediate and long-term aesthetic goals. This is also about realistically managing their expectations to ensure everyone is satisfied with the outcome and daring to say ‘no’.

Of course, we all know that injectables are the bread and butter of most aesthetic clinics. As this fast-moving industry continues to evolve, so has the huge breadth of techniques available to help medically qualified practitioners administer them.

In the early days, treatments tended to focus more on the nasolabial folds and lips, but times have changed. Knowledge of anatomy and techniques has evolved significantly since then. Now, there is a vast range of non-surgical injectable solutions that have become popular among patients of all ages. The injectables masterclasses gave delegates a chance to get up to date with the brands shaping and advancing aesthetics and hear how to stay at the forefront of the latest emerging trends.

HOLISTIC APPROACH

During a masterclass devoted to treating the mature patient, Dr Manav Bawa, medical director of Time Clinic in London, said he takes a holistic approach no matter the patient’s age: “The most common complaint I hear is sagging,” he said. “But it’s not simply about adding more and more filler. For harmonious, balanced results, we want our patients to be the best versions of themselves. What we don’t want is patients whose friends and family say they’ve had too much work done.

“It all comes back to the consultation – if I spend 45 minutes plus with a patient, I can understand what’s really going on, why do they want treatment? I can understand their background, and what other medical conditions they’ve got going on.

“The good physician treats the disease; the great physician treats the patient who has the disease,” he added. “Take the time to understand your patient more.”

Julie Scott, a registered nurse with more than 30 years of experience, agreed with Dr Bawa about ageing. She said: “So many people say, ‘I’ve started the menopause and feel like I’ve aged overnight.’

“We need to catch them before these things happen. I often think about the ageing landscape as a valley. It’s for us to understand and unpick the peaks and troughs that will determine which tools we use when treating our patients.

“Always start with the canvas. We can’t fix everything with a syringe.”

Medics reflected that another problem with some fillers in the early days was that the substances were tricky to use, and that is another reason why it is now crucial to take the time to discuss in detail how a product might look instead of focusing simply on how long it might last. While a particular product or treatment might technically satisfy the medical aim, it might not quite work, aesthetically speaking, and could potentially leave the patient looking worse.

SAFER PRODUCTS

Most products used today are temporary in nature and can be dissolved, but practitioners should still be concerned about the anatomical structures lying underneath the skin. Injecting product into a blood vessel can cause vascular and tissue damage, warned Alexandra Mills, who chaired a session called Approaches to Lip Enhancement. Alex also gave a brief talk about Approaches to Peri-Oral Rejuvenation and how important it is to tread carefully: “I always look at a patient’s bone structure, fat loss and the quality of their skin as it tells you so, so much.

“We must better understand the underlying physiological changes which occur in the peri-oral region due to ageing. This will allow us to create bespoke treatment plans which allow us to produce more natural aesthetic outcomes in this area.”

Mills was followed on stage by Amy Bird, director of KAST Medical Aesthetics in Cheshire. Bird discussed the advent of the new ‘lip flip’ treatment and how she deals with a steady stream of loyal patients begging her to ensure they do not end up with a dreaded trout pout.

Bird, who currently sees regulars up to the age of 82, said: “They are progressive, socially liberal, aware, and willing to spend. Lip fillers are my top requested treatment.

“The newest trend has to be the lip flip as the community turns to more natural and subdued styles. The idea of the lip flip actually came from a patient. They requested it from me. It was driven via social media from fear, but I had already stopped injecting the upper lip with toxins.”

Bird firmly believes a natural and subtle rejuvenation should be the desired endpoint, and when asked if the lip flip is suitable for everyone, she said: “Anatomy and what you’re walking in with plays a big part, but I have found a 100% satisfaction rate, zero complications and zero adverse reports with my technique and product. I want people to be able to talk, suck a straw and smile properly. Downtime is less than 60 minutes, and within 24 hours, they are seeing results.

This article appears in July/August 2024

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This article appears in...
July/August 2024
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WELCOME TO THE JULY/AUGUST ISSUE OF AESTHETIC MEDICINE MAGAZINE
In this issue, we focus on the innovative intersection of technology and aesthetics
MEET THE EXPERTS
Meet our editorial advisory board
HOT OFF THE PRESS
The latest industry news
Rise and Shine
Introducing the new InMode Lift and InMode Light
Revolutionising Aesthetic Business
Vivacy unveils its groundbreaking commercial policy
Identifying Skin Cancers
Dr Paul Charlson shows how to spot potentially suspicious lesions
OUT & ABOUT
Highlights from the industry calendar
AM GLASGOW
An overview of our latest event in Glasgow
Changing faces
Dr Ahmed El Muntasar on his journey from Libya to Mayfair
Clinical excellence
What were the key takeaways from AM London’s injectables masterclasses?
CRAFTING NATURAL-LOOKING, kissable lips
Complementing Restylane Kysse with ultrasound technology
THE SYNERGY OF DERMAL FILLERS AND DEVICES
Dr Gabriela Bocsa discusses her clinical experience with smart combination technology
CHEEKS OVER 60
Dr Helen Marsden addresses volume replacement with Kysense
PERIORAL COMBINATION technique
Individualising injectables treatments with Relife Definisse
Treating the tear trough
Dr Johanna Ward demonstrates Revanesse by Prollenium for periorbital rejuvenation
INJECTION TECHNIQUES and INNOVATIONS
Jackie Knight demonstrates boosting volume in the mid-face with Neauvia
Trend Spotlight: THE RISE OF ‘OZEMPIC FACE’
Looking at the rise of ‘Ozempic face’
Understanding facial tissue ageing: A comprehensive approach to cell optimisation
Dr Mayoni Gooneratne explores why cell optimisation enhances outcomes
QUANTUM MOLECULAR RESONANCE
Dr Surbhi Virmani looks at the science behind this innovative regenerative technology
Influencers & Aesthetics
Dr Natalie Haworth considers the impact of influencer marketing on the sector
THE PRINCESS AND THE PRP
Regenerative expert, nurse Claudia McGloin answers all your burning questions
FINANCIAL WELLNESS VS AESTHETIC GOALS
How buy now pay later is the key to financial wellness in medical aesthetics
Bad Blood
Eleanor Hartley detoxes from the demedicalisation of aesthetics
Women in Aesthetic Technology
Celebrating the women in the sector harnessing technology for transformative care
PRODUCT NEWS
The latest product launches
High-tech facials: ENVIRON ADVANCED VITAMIN FACIAL
Kezia Parkins experiences the Environ Advanced Vitamin Facial
INJECTABLE CELLULITE TREATMENT
Anna Dobbie tries Alidya’s innovative new cellulite treatment
DEFINING AND TARGETING THE IDEAL PATIENT FOR SUCCESS
The importance and process of identifying and defining your ideal clientele
Integrating technology and client safety protocols
Considering the role of technology and client safety protocols
MASTERING MEDIA RELATIONS in Aesthetic Medicine
PR expert Rebecca Lee offers her insights
ASK ALEX
“What technology can aesthetic clinics employ to streamline their marketing?”
Looking for back issues?
Browse the Archive >

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