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NEWS AND ANALYSIS

HOT OFF THE PRESS

Government announces new regulations for aesthetic and non-invasive procedures

The UK Government has confirmed that it will introduce a licensing scheme to regulate aesthetic and non-surgical cosmetic procedures, in a move that aims to improve public safety and raise professional standards across the industry.

The announcement follows a public consultation process and years of campaigning from industry bodies, including The Joint Council for

Cosmetic Practitioners (JCCP) and the British Beauty Council. The Government has outlined a tiered approach to regulation based on the level of risk associated with procedures. One of the key elements of the new framework is that only registered clinicians will be able to perform the riskiest procedures such as Brazilian Butt Lifts, these high-risk procedures must be undertaken by organisations that are registered with the Care Quality Commission (CQC). In addition, procedures involving botulinum toxin or fillers will now become properly licenced through a new local authority licensing scheme.

It will be illegal to administer regulated and licensed procedures to young people under the age of 18 unless it has been authorised by a clinician, and practitioners will need to meet strict standards on education, training, infection control, patient safety, and insurance before they can operate legally.

The highest-risk procedures are the priority for regulation. A public consultation on the wider scope of treatments, including those considered medium- and low-risk, is expected early next year.

While there will be no immediate changes to the way practitioners operate, the announcement signals the start of a significant shift in how the aesthetic sector is governed.

“This Government is taking action to protect those seeking treatments, support honest and competent practitioners, and root out the cowboys as part of our Plan for Change,” said Minister of State for Health Karin Smyth.

“This isn’t about stopping anyone from getting treatments – it’s about preventing rogue operators from exploiting people at the expense of their safety and keeping people safe,” Smyth added.

UKHSA issues warning over botulism caused by fake toxin

41 cases of botulism poisoning have been recorded in England following the suspected use of unlicensed ‘Botox-like’ products between 4 June and 6 August 2025, the UK Health Security Agency (UKHSA) has said in a statement.

The agency is warning people to be aware of the symptoms of botulism after a group of individuals sought help, after experiencing adverse reactions following botulinum toxin injections.

Reactions have included difficulty swallowing, slurred speech, and breathing difficulty.

The UKHSA has issued national advice to clinicians to ensure that they look out for botulism in people who have had recent procedures, providing them with appropriate treatment, which includes administering anti-toxin.

Symptoms of botulism can take up to 4 weeks to develop. Patients who have had a recent botulinum toxin treatment and are experiencing symptoms should contact NHS 111 for advice and seek treatment.

“We are working closely with our partners to reduce the public health risk and would advise people to make sure they take precautions when seeking aesthetic procedures. Botulism related to aesthetic procedures is rare, but it can be serious,” said Dr Gauri Godbole, consultant medical microbiologist at UKHSA.

Trading Standards calls for urgent regulation of fat injections, fillers and anti-wrinkle injections

The Chartered Trading Standards Institute (CTSI) is calling for urgent regulation to clamp down on providers of aesthetic procedures such as fat injections, Brazilian Butt Lifts (BBL), botulinum toxin and fillers – warning the public of the ‘wild west’ of untrained, unlicensed and uninsured individuals who may be putting lives in danger.

It has been over a decade since the Government was warned about the need for control of the market in aesthetic procedures, but a vacuum remains, which has already put lives at risk, including the case of Alice Webb, a 33-year-old mother of five, who died following a reported non-surgical BBL in September 2024. A procedure which involves injecting filler, usually reserved for the face, into the buttocks.

“Since 2023, we have been campaigning for the government to ban liquid BBLs from the high street and restrict their administration to qualified plastic surgeons,” said Ashton Collins, Director at Save Face, a government-approved registry of accredited practitioners. “We cautioned that without urgent action, lives would be at risk, and sadly, in 2024, Alice Webb tragically lost her life after undergoing a liquid BBL procedure. Alongside CTSI, we are determined to ensure our call to restrict liquid BBLs is acted upon.”

Trading Standards officers have also uncovered concerning non-clinical locations where procedures such as fillers are being administered, including “pop up” shops on high streets, cubicles in public toilets and hotel rooms. These locations fall outside of typical business premises and make taking action against unscrupulous businesses far more challenging.

New study reveals acne is keeping nearly 1 in 3 teens from school

A new survey by The Skin Investment Clinic, in partnership with Luna, the health and wellness app for teens, has revealed a worrying link between acne and the UK’s rising school absenteeism.

According to a recent separate survey by the charity Parentkind, nearly one in three children have refused to attend school at least once in the past year.

The latest data from The Skin Investment Clinic and Luna highlights how acne is contributing to the crisis, with 32% of young people saying their skin concerns make them less likely to attend school.

Nearly 70% of young people say acne affects their daily lives either all or some of the time. The emotional toll is significant, with 31% saying acne makes them feel anxious and 12% reporting increased irritability.

Social media appears to be worsening these struggles, with 54% of respondents saying it makes them feel more self-conscious about their skin.

Recent reports have highlighted a concerning rise in school absenteeism across the UK, with Education Secretary, Bridget Phillipson, describing it as an “epidemic”.

This new data suggests that acne is another key factor holding young people back from the classroom.

Holly Mason, founder of The Skin Investment Clinic, commented: “We see how acne can impact young people’s confidence and self-worth. These results reinforce just how much it can hold them back, affecting everything from social lives to education. Our mission is to provide expert-led solutions that empower young people to take control of their skin and their mental wellbeing.”

5.2 million men in the UK are looking to have dermal fillers

Fillers have typically always been targeted more towards women, but a new report from the injectable brand Teoxane reveals that approximately 5.2 million men in the UK are looking to have dermal filler treatment, with 1 in 5 stating they are likely to have treatment in the future.

The report also shows a clear shift in perception, with 35% having a more positive view on dermal fillers.

Only 8% of men feel that dermal fillers are for women, and only 5% are worried about what others might think of them for having had a dermal filler treatment.

Other key findings from the report:

• 70% more men have sought out aesthetic treatments since 2021

• 26-34 are the leading age group having dermal filler treatments

• 1-in-10 men are converting into patients in 2025

• 37% of men want filler treatment to look healthier, 30% to look good for their age and 30% to look more “attractive”

• The most requested male filler treatments are: jawline, chin, lips and undereye

• Men’s top concerns about fillers are: will people notice? will they look ‘done?’

• 27% of men would have/or have had filler to look better in photos and for social media

• 35-44 year old males are driving the under-eye brightening indication.

New research reveals which job titles get the most botulinum toxin-170 words

New research from The Harley Street Clinic has revealed which job titles are most likely to get botulinum toxin in their clinic.

With an estimated 900,000 botulinum toxin/anti-wrinkle injections taking place each year, they are one of the most popular non-surgical cosmetic treatments available.

Harley Street Clinic’s research, based on internal booking data, revealed that patients from the business and management sector made the most bookings.

The second most likely occupation was arts, media, and entertainment, and the third most likely occupation was healthcare and social service professionals.

Botulinum toxin can reduce the appearance of stress and fatigue, and helps maintain a youthful appearance, which explains its popularity amongst appearance-focused and high pressure occupations.

The research also displayed that 80% of botulinum toxin bookings were made by women, and bookings from millennials ages 35 to 39 were the most common.

Botulinum toxin is also popular for alternative uses. The most popular searches from 2021-2025 pertaining to botulinum toxin consisted of jaw slimming, scrotal, ‘Barbie Botox’, and excessive sweating.

British tourist, 38, dies after undergoing a hair transplant in Turkey

A 38 year old British National has died, after traveling to Turkey for a hair transplant.

Greg Williams, British Association of Aesthetic Plastic Surgeons (BAAPS) member and Vice President of the British Association of Hair Restoration Surgery said, “This tragic incident highlights that hair transplant surgery is not without risks and patients should research carefully. The BAHRS advises what to look out for when choosing a hair transplant clinic as well as factors to consider when travelling abroad.”

President of BAAPS Nora Nugent said, “It is heartbreaking to hear of another tragic death linked to cosmetic tourism. BAAPS has worked with the Turkish Society of Plastic Reconstructive and Aesthetic Surgeons (TSPRAS) to produce joint guidance for patients considering surgery in Turkey, and we have also developed guidelines for our members.”

Respected aesthetic nurse practitioner Tanya Khan joins Laboratoires Fillmed UK as lead clinical trainer for Northern Ireland

Leading medical aesthetics company Laboratoires Fillmed UK has announced the appointment of a new team member, aesthetic nurse practitioner Tanya Khan.

Laboratoires Fillmed is at the forefront of aesthetic industry innovation, and they are dedicated to enhancing safety through medical education.

The highly respected and experienced Tanya Khan has been welcomed to the company as clinical trainer for Northern Ireland.

Tanya brings with her more than 16 years of clinical experience in aesthetic medicine, specialising in theatre nursing and ophthalmology surgery. Tanya is a UK-accredited Level 7 Qualified Injector and recognised for her advanced technical skill, holistic patient care, and natural aesthetic outcomes.

New study demonstrates efficacy in fat reduction with ultrasound and radiofrequency

A new study in Nature Scientific Reports presents clinical evidence on the efficacy and safety of non-invasive energy-based technology for reducing abdominal fat. The study demonstrated statistically significant decreases in abdominal fat layer thickness in nine Korean women with abdominal obesity, following a series of ultrasound and radiofrequency treatments using Alma’s Accent Prime platform.

Conducted by Dr Yeo Ju Sohn and Dr Hyejin Chun, the research confirmed measurable fat layer reduction through ultrasound imaging and waist circumference assessments, with patients reporting high satisfaction and consistently strong tolerance throughout the treatment with no adverse events observed.

The average reduction in maximum waist circumference was − 3.91 cm, with reductions varying from 1.00 cm to -7.70 cm.

Cosmetic Physician Partners, launches network of physician-led medical aesthetics clinics across Europe

Cosmetic Physician Partners Europe Ltd (CPPE) has announced its official launch across Europe.

CPPE is an alternative to private equity, offering clinic owners exceptional financial upside, superior operational support, and access to sector expertise from the Canadian and US markets.

CPPE delivers high-quality, cost-efficient centralised services, including HR, IT, Marketing, and Data Analytics, along with significant procurement savings through group scale.

Each clinic partner retains full operational control, enabling them to focus on delivering outstanding patient care while benefiting from a wider medical aesthetics network. The first 11 clinics have joined the CPPE, with eight clinics joining in the UK and two in Ireland.

NEWS IN BRIEF

International Institute for Active Ageing appoints Paula Outrim as new Director of Field Sales

International Institute for Active Ageing proudly announces the appointment of Paula Outrim as Director of Field Sales. Joining the team at a pivotal time of growth and innovation, Paula will bring a wealth of experience, leadership, and industry insight to her new role.

Vanessa Bird Appointed to Review Board for AMWC Southeast Asia 2025

Business consultant and founder of The Aesthetic Consultant, Vanessa Bird has been appointed to the Scientific Review Board for AMWC Southeast Asia 2025, taking place in Bangkok on 20–21 November. Vanessa will curate sessions that help professionals build patient trust, strengthen loyalty, and implement commercially effective strategies.

Esteworld opens the doors to new headquarters in Covent Garden

Globally recognised and internationally accredited medical group, Esteworld has officially opened their doors to their state-of-the-art headquarters. Their new headquarters gives UK patients access to in person consultations before travelling to Istanbul for treatments, and aftercare upon return. With four hospitals in Istanbul and representative offices in Paris, New York, Dubai and Tokyo, Esteworld is known for combining affordable, high-quality care with exceptional medical standards.

Brighton Wellness Festival debut this October

Brighton will debut their Brighton Wellness Festival, 1-8 October 2025. Marketed as a bold, community powered celebration, redefining what wellbeing really means. The grassroots festival encapsulates radical, inclusive, authentic wellness. Taking over venues across the city, for a week of breathwork, mindfulness, movement, nutrition, therapy, live talks, and an ethical marketplace. The festival is founded by local wellbeing leader Natasha Jackson and backed by an impressive advisory board of Sussex changemakers.

Health optimisation hub set to open near Manchester Airport

Opening near Manchester Airport, Projuvenate will offer a revolutionary new health optimisation clinic, promising to transform the way people across the North West approach wellness, ageing, and mental resilience. The clinic will deliver non-invasive aesthetic wellness treatments, elite physiotherapy services, and science-backed health optimisation therapies, in a luxury, medically led environment.

Billboard shows how skin burns in real time

The British Skin Foundation has unveilled a clever billboard that shows damage being caused to human skin in real-time. The Burnable Billboard uses AI technology and thousands of interpolated images to accurately burn the skin in real-time, based on the live UV around the billboard. The billboard was installed at Westfield Stratford City London, as well as smaller sites in Manchester, Birmingham and Southampton throughout the summer.

Government brings forward doctors pay review

Health and social care secretary Wes Streeting has said the Government remains committed to bringing the 2026 to 2027 pay announcements for doctors forward. This comes two months after the Government backed the DDRB’s advice to award a 4% pay increase for doctors in 2025 to 2026. The British Medical Association (BMA) council believes the 4% pay award for general practice is “woefully inadequate”.

Hamilton Fraser announces partnership

Hamilton Fraser has announced a 2025–2026 partnership with training academy Inspired Cosmetic Training. The collaboration forms part of its ongoing effort to support high-standard, face-to-face education for medical aesthetic practitioners, promoting safety and better outcomes across the specialty.

This article appears in September 2025

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This article appears in...
September 2025
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DEAR READERS
Welcome to the September issue of Aesthetic Medicine
MEET THE EXPERTS
The Aesthetic Medicine editorial board’s clinical expertise and diverse range of specialities help ensure the magazine meets the needs of the readers. In this issue, we have received guidance from the following members:
DON’T TAKE COLLAGEN. MAKE IT!
Biosil offers aesthetic practitioners a clinically supported, biologically active way to support collagen regeneration from within – enhancing outcomes, extending results, and aligning with modern patient expectations.
HOT OFF THE PRESS
Government announces new regulations for aesthetic and non-invasive procedures
OUT & ABOUT
INMODE ELEVATE UK Aqua Kyoto, SoHo On
Northern highlights
Aesthetic Medicine North is back at Manchester Central on September 28–29, 2025. Here are some of the reasons you don’t want to miss it
AM North Education
From live stages and demos, to masterclasses and business talks, AM North has a world of education and opportunities to gain CPD
NORTHERN SPOTLIGHT
We round up the products, treatments, offers and
BEYOND THE mirror
Deputy Editor Kezia Parkins speaks to Dr Olha Vorodyukhina about the formative years that shaped her holistic approach to aesthetics, her passion for education and training, and her patient-focused podcast and book, Beyond the Mirror .
Case study: THE MODERN MAN AND TOXIN
In this case study, Dr WM Nawaz demonstrates his technique for tailoring toxin for male patients and reflects on the rising interest in male aesthetics.
The rise of the BACTERIAL FACIAL
Bacterial facials powered by vegan exosomes are signalling a shift toward microbiome-focused treatments that support skin recovery and regeneration
The Princess and the PRP
Regenerative expert, nurse Claudia McGloin, decodes PRP related inflammation
Case study: TREATING POST-INJECTABLE REACTION WITH HYPOCHLOROUS ACID
Aggie Singh shares a barrier-led approach to recovery from a post-injectable skin reaction using HYPO21 Pure Hypochlorous Solution
Post-operative CARE
Maisa Cursino discusses integrative approaches in post-operative plastic surgery care
MANAGING PCOS
Tracey Dennison discusses skin integrity and integrative aesthetic– endocrine management with Polycystic Ovary Syndrome (PCOS)
YOU ARE why you EAT
It’s not what you eat, it’s why, explains Claudia McGloin
Unmasking IMPOSTER SYNDROME
Imposter syndrome disproportionally affects women in business, but why? We asked our Women in Aesthetic Medicine WIAM board to share their experiences
RED AND GREEN FLAGS in aesthetic training
The signs you should look out for when selecting or swiping on a training course…
Above standard
Amy Bird says its time to come together to create better standards for our patients, especially when it comes to education
ASK THE Experts
How can I use AI to support my treatment plans?
Beyond hair removal
Founder and owner of LaserHQ, Helen Quayle, shares her journey in laser hair removal - from starting her business, to introducing Sinclair’s Primelase, and expanding her services.
The ROI OF EMOTIONAL INTELLIGENCE: HOW SOFT SKILLS INCREASE REVENUE
Dr Amber Qureshi explores the importance of emotional intelligence in aesthetic medicine and how it could become one of your biggest revenue drivers…
CLINIC Consistency
Liz McKeon looks at the importance of being consistent when running a clinic
Fire & Rehire WHAT THE IMPENDING BAN MEANS FOR AESTHETIC CLINICS
James Twine, Partner and Head of Business Services at leading South West law firm Wolferstans delves into the impending Fire & Rehire ban set to be restricted by the forthcoming Employment Rights Bill and how aesthetic clinics must adapt to a new model of employment relationships
MARK-VU SKIN ANALYSIS & VIRTUE RF MICRONEEDLING
Deputy editor Kezia Parkins visited Dr Jinah Yoo’s Maylin Clinic to experience a range of Korea Meditech technologies.
GLACĒ FACIAL
Treatment Review
PRODUCTS NEWS
Dibi Milano Dibi Milano has expanded its
Derm Debunks TIK TOK SKINCARE TRENDS
Dr Sina Ghadiri delves into and debunks some of the prominent trends on ‘SkinTok’ and how to educate your clients and direct them to more evidence-based treatments…
Ask Alex
“How does training build into personal branding?”
Looking for back issues?
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