TREND SPOTLIGHT: AI IN AESTHETICS

Editorial assistant Michelle Duffield explores how AI is influencing the future of the sector

As many movies predicted, technology is taking over, however, to our relief, not in the dystopian way we all imagined. Artificial Intelligence (AI) has made an astounding impact in various industries, and the aesthetics field is no exception. AI has come into this profession, not to take our jobs, but assist in them. From personalising treatment plans to simulating surgical outcomes, new technology is being used by practitioners in various ways to improve their patient outcomes and clinic care, all while bringing something new to the [operating] table.

But what does this mean for practitioners and patients who are considering a partnership with AI? We spoke with industry experts to explore how AI is transforming their work and the challenges one might face.

UP CLOSE AND PERSONAL

AI is multi-functional, however, one of its more notable qualities is its ability to analyse data. When speaking to professionals, it was clear that technology has helped practitioners transform the way they develop treatment plans. Dr Marcus Mehta, chief executive at Harley Academy and an aesthetic physician at Story Clinics, explains how AI is enhancing his patient care. “By analysing medical history, skin type, and lifestyle factors, AI algorithms can generate highly personalised treatment plans. Ensuring that each patient receives a tailored approach, optimising results and minimising potential side effects.”

At the Meyer Clinic in Chichester, Dr Annelize Meyer uses the Aura 3D Imaging System, which uses AI to provide a deep analysis of facial structures and skin condition. Dr Meyer emphasises that the system’s impact on patient engagement is a game changer. “Incorporating a visual system into consultations not only helps patients visualise potential outcomes but also strengthens the clinical relationship. It empowers patients to commit to their skin journey while fostering trust between practitioner and patient.”

On the more practical side of things, Dr Raj Thethi, medical director of Yorkshire Skin Centre, highlights the benefits AI brings to clinic operations. “Our AI system records, collates, and summarises all consultations and treatments, ensuring robust medical note-keeping without anyone needing to type. It also generates patient-specif ic pathways, personalising pre-and post-care based on comorbidities like blood thinners.”

VISUALISING THE POSSIBILITIES

If it wasn’t futuristic enough, AI-powered simulations are changing the way consultations unfold by helping patients visualise their potential results through its ability to simulate surgical and nonsurgical outcomes.

Amanda Demosthenous, director at the Mayfield Clinic, views these tools as innovative, however, also warns us against the dangers of becoming too dependent. “AI-driven simulations enhance understanding and trust during consultations. However, unrealistic expectations or over-reliance on these tools could lead to ethical and legal concerns if outcomes deviate from AI projections.”

Dr Mehta points out their role in managing expectations by explaining how “these tools foster open communication and trust”. However, it’s crucial to explain their limitations, “as simulations are algorithm-based and might not perfectly replicate real-world results”, cementing the fact that managing expectations is key.

AI AND THE HUMAN EYE

Non-surgical treatments like skin analysis and customised therapies are becoming more and more enhanced as a result from AI advancements. According to Dr Mehta, AI tools enable precise diagnoses and targeted treatments, improving patient satisfaction. Dr Meyer agrees, noting the diagnostic depth AI provides, as it is able to “deliver insights that the human eye or touch might miss, offering a clear grading scale understood by both clinicians and patients. This not only motivates patients but also supports better health outcomes, such as reducing skin cancer risks.”

“These tools provide data-driven insights into skin conditions,” explains Demosthenous, as she talks about the role of AI in consultations. “They help uncover information on pigmentation or texture, enabling practitioners to recommend targeted treatments. This customisation boosts effectiveness and builds patient trust.”

A NEW LEVEL OF TRAINING

Despite its many benefits, AI technology comes with its challenges, particularly for smaller clinics. Whether it be from a training perspective, or financial limitations, not all clinics are able to keep up to date with the latest technology, so what does this mean for clinics looking to invest?

The cost of AI remains a hurdle for many clinics, particularly smaller ones. Demosthenous advocates for gradual adoption. “Smaller clinics can start small and track their progress with clear KPIs. The cost savings from improved retention and efficiency can eventually pay for the investment.”

“The real question is whether it makes processes easier, faster, or more satisfying.” Says Dr Thethi, who believes that the investment is justified if the technology simplifies life for both practitioners and patients. “If the answer is yes, clinics will find ways to justify the cost.”

THE FUTURE OF AI IN AESTHETICS

AI is just scratching the surface of its potential in aesthetics. From improving precision in procedures to creating immersive consultation experiences, the opportunities are exciting yet demanding.

“AI is transforming the consultation process, making it more interactive and transparent. These tools are not a replacement for expertise but an enhancement that elevates patient care”, concludes Dr Mehta.

The integration of AI in aesthetics offers practitioners a chance to refine their craft, deliver personalised care, and modernise patient experiences. While challenges like cost and training persist, the potential benefits promise a new era in aesthetic medicine, one defined by precision, efficiency, and patient empowerment.