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WELCOME TO THE SEPTEMBER ISSUE OF AESTHETIC MEDICINE MAGAZINE
This issue, we focus on education within the field of aesthetics. In this edition, we celebrate the pursuit of knowledge and the pivotal role it plays in empowering practitioners to provide the best care to patients, stay updated with the latest advancements, and continuously refine techniques.
On page 12, we examine a UK study shedding light on botulinum toxin adverse reactions, emphasising the importance of education to overcome the challenges faced by patients and professionals alike.
Ms Caroline Wilde and Professor Daniel Ezra present the "Three-Point Tangent Technique" for tear trough fillers (page 40), while Dr Raj Thethi compares prabotulinumtoxin A with onabotulinumtoxinA, providing insights into the world of toxins (page 42). The complexities of age-related volume loss are explored through the lens of structural differences between genders (page 45).
Dr Sana Sadiq accentuates the role of an artistic eye in aesthetic practice (page 54), while Dr Anna Hemming examines the influence of icons like Barbie on aesthetics (page 56).
From AI-powered copywriting (page 74) to ethical promotion on social media (page 80), this issue provides actionable insights to elevate your practice. Moreover, we address critical aspects such as non-verbal communication in a tech-driven era (page 69) and malpractice allegations (page 85) to ensure a comprehensive understanding of the profession.
AM North takes centre stage, from the exciting happenings at the event (page 22) to the enriching education stages (page 24) and the latest product innovations (page 28).
We hope you enjoy reading this issue of Aesthetic Medicine and find inspiration and new perspectives within its pages. Make sure you follow our website, newsletter and social channels for regular industry news and updates. We always welcome your views and comments, so please email me at anna.d@thepbgroup.com.
Best regards, Anna Dobbie – Editor