New Year Investments |

5 mins

New Year Investments

Consultant plastic, reconstructive and aesthetic surgeon Mr Dalvi Humzah shares his top three investment recommendations for 2023.

A new year gets us all thinking about howwe can boost our business overthe coming 12 months. As in life, an investment of time and/or money is almost always required. Of course, choosing what you invest your limited time and hard-earned money on should be carefully considered.

Sometimes, spending fast and hard on, for example, an impressive new device or a huge marketing campaign is the easier option. While doing so can pay off, there are other ways you can invest your time and money that will reap rewards.

Here are my top three investment recommendations for 2023 and what you should consider:


A study released last yearfound that many before and after photographs are of substandard quality. The researchers looked at 510 Instagram posts, encompassing 2,020 clinical photographs published by 102 practitioner accounts, and audited each for quality. The average score was four out of nine, with approximately 40% of posts scoring in the low quality range.

Considering the ease of taking pictures nowadays, these results shocked me. Photography should be a standard part of all aesthetic protocols; firstly to document accurate medical records and secondly to market our skills and services.

In my opinion, spending time learning how to take good photographs and purchasing equipment to improve your outcomes is a worthy investment. To create standardised photography, they key things to consider are:

• Positioning: create a spot in your clinic specifically fortaking photographs. You could attach a black roller blind to the wall that can easily be rolled up or down to help ensure the background is consistent for all. Put Xs on the floorto indicate where the patient and photographer should stand. Use a tripod to maintain the same height and ensure steadiness.

• Lighting: close the blinds when taking your photographs as the light shining through the window at different times of day will influence the outcome of your pictures. Consider purchasing a ring light to create the same level of lighting each time. Be aware that some flashes and ring lights can hide wrinkles and texture changes; there are portable LED lighting units that can help avoid this though.

• Facial expressions: to start, ensure your patient is make-up free for all photographs to aid consistency. Then take static photographs with no facial expressions, before asking them to ‘pull’ certain faces relevant to where they will/ have had treatment for your dynamic images. You should also capture photographs from front and profile angles to fully demonstrate results.

Before and after volume

This is just a starting guide; there’s so much more you can learn about taking standardised clinical photographs. And if this is something you want to invest heavily in, there are many devices on the market that can make taking clinical photographs really easy for you.

I have used the LifeViz Mini for a number of years now and it is has transformed my before and afters. The portable and compact device captures 3D images of the face and neck (there is also a version for full body), can perform skin analysis, quantifies volume changes and takes other measurements so you can overlay before and afters to really see the difference. The technology involved means that you don’t have to worry about setting up lighting and positioning beforehand; the device manages all this for you. I’ve found using LifeViz saves time and improves communication with my patients as it shares so much clinical detail, greatly enhancing their experience with me.


In this profession, we should never stop learning ifwe want to offer patients the very best treatments and services. With exciting innovations being released every year, attending conferences and exhibitions to stay on top of our game is an essential investment of time and money.

Yes, it can mean taking a day or two out of clinic or giving up a weekend here and there, but the learning and networking opportunities that events can bring are definitely worth it.

You can see new treatments in action first-hand, hear renowned experts share their wisdom, meet potential suppliers and share ideas with like-minded professionals. Many conferences are also CPD-accredited, meaning you earn essential development points when you attend. You can also promote your attendance on your social media platforms to indicate to patients that you take continued learning seriously and are always on the lookout for new ways to enhance their experience with you.

In the UK there are a number of noteworthy events you can attend for free or a small cost. Here are just a few:


Showcasing your knowledge through educational blogs and social media posts can’t be underestimated. Investing a few hours a week to creating content can help position you as an expert in your field, while gaining and retaining new patients. Here are a few ideas of themes you could cover:

• ’10 things to know about’: this can be used for so many of your treatments!

• News trends: are there any celebrities who’ve recently promoted a treatment you offer? Hook onto this to demonstrate that people can have this ‘celebrity favourite’ with you

• ‘The science behind’: showcase your clinical expertise by describing how your treatments work

• Latest stats: there are plenty of statistics on aesthetic treatments online – find one and provide your expert commentary

• Behind the scenes: show how a treatment works with photos and videos – of course getting permission from the patient you feature is essential

Aim to share your content widely – awebsite blog is great for longer form written articles, while social media is brilliant if you want to share shorter, more interactive content.

If you’re not a confident writer and are prepared to invest some money into content creation, then there are experts who can help. Vicky Eldridge, consultant editor of Aesthetic Medicine magazine, and Chloé Gronow, former editor of the Aesthetics Journal, are both now freelance writers with expertise in our speciality who will be happy to share ideas and write on your behalf.

Investing time and money into something new can be daunting, but it is an essential step if you want to enhance the service you offer patients and boost your business. Take care to assess risk before any investment and track results to determine its worth.

The new year is the perfect time to get started, so make that investment for 2023!

This article appears in January 2023

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This article appears in...
January 2023
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Happy New Year and welcome to the January wellness issue of Aesthetic Medicine!
We hope you had a fabulous festive period!
Meet the Experts
The Aesthetic Medicine editorial board includes some of the leading names in aesthetics. Their clinical expertise and diverse range of specialties help ensure the magazine meets the needs of its readers
Industry News
JCCP updates guidance around premises, education and training courses
The gift of giving
Do you have any unopened skincare sitting at the back of the cupboards in your clinic, gathering dust? Northern Institute of Facial Aesthetics aesthetic nurse prescriber and lead trainer Susan Young has set up a charitable initiative to make sure surplus products don’t go to waste…
Jargon Busting
Dr Ana Cristina Diniz Silva, an established cosmetic practitioner and programme leader for the MSc in Cosmetic Medicine at online education provider Learna, breaks down the acronyms and jargon that practitioners may be encountering as the sector moves towards new legislation.
Out & about
IAAFA Conference and Charity ball returns and Dr Tapan hosts Cutera university clinical forum 2022
All about Ireland
On November 5, 2022, Aesthetic Medicine held its first-ever event in Ireland. Here we take a look at what went on during the one-day show at the RDS, Dublin.
Luxe Skin by Dr Q
Meet Dr Usman Qureshi, industry-leading cosmetic physician, aesthetic doctor, founder of the Luxe Skin clinic and Aesthetic Medicine’s latest columnist! Editor Anna Dobbie spoke to Dr Qureshi (better known as Dr Q) about his professional journey so far and the importance of loving what you do.
Is it time to rethink lab skin testing?
Deputy editor Kezia Parkins speaks to biotech startup Keratify, which is aiming to resolve the limitations of current laboratory skin testing with an ex vivo solution to create safer and more effective skincare.
Global market trends: anti-ageing
Anti-ageing is a key trend in the aesthetic market with customers expressing a strong need for collagen stimulators. Many fillers have come out under the name of ‘collagen stimulators’ but these fillers still cannot satisfy this need, as the particles only give a localised effect.
Q-Tips on Omni-modal treatments
Each month, our columnist, cosmetic doctor, and founder of Luxe Skin Dr Usman Qureshi (aka Dr Q) will give his top tips on a common aesthetic procedure. In this first entry, Dr Q looks at the benefits
Let’s get to the bottom of it
Following an extensive four-year review of clinical data, new technology and techniques, the British Association of Aesthetic Plastic Surgeons (BAAPS) has published its Superficial Gluteal Lipofilling (SGL)guidelines. We speak to one of the authors of the document, Dr Omar Tillo, and US plastic surgeon Dr Daniel Del Vecchio, who led extensive clinical research, about the topic.
New Year Investments
Consultant plastic, reconstructive and aesthetic surgeon Mr Dalvi Humzah shares his top three investment recommendations for 2023.
The W factor
Consultant editor Vicky Eldridge looks at how wellness is transcending into the world of aesthetics and fast becoming one of the biggest sector trends of the decade
HANDS: no longer to be held behind your back!
When it comes to rejuvenation, facial treatments have traditionally been prioritised over hand aesthetics. SE1 Medical Aesthetics medical director Lorenzo Garagnani looks at the importance of hands throughout history.
The V word
The newest cast member of Real Housewives of Cheshire, Katie Alex, is on a mission to break the taboo surrounding women’s health and intimate rejuvenation. A specialist nurse with more than 10 years of medical experience, the ‘fairy godmother of Cheshire’ speaks to Aesthetic Medicine editor Anna Dobbie about using her public platform to help women struggling with intimate health issues.
Air time
Aesthetic Medicine consultant editor Vicky Eldridge tries out the SLIMYONIK® AIR BODYSTYLER
High-tech facials: Derma Frac
Next up in our foray into some of the industry’s most high-tech facials, deputy editor Kezia Parkins tries out DermaFrac’s 3-in-1 microdermabrasion/micro-needling device.
Product News
SkinGenuity SkinGenuity Skin Health’s skincare range is now
When things go wrong
GP expert witness and aesthetic doctor Dr Sam Al-Jafari looks at why patients sue and how to protect yourself.
How to avoid recession depression
As part of his business masterclass series in partnership with Aesthetic Medicine, Philip Elder from Exceptional Aesthetics looks towards the year ahead.
Seven ways to stand out
Measuring yourself against your competitors and trying to emulate successful elements of their business is a solid strategy for business owners wanting to up their game. Clinic Connect managing director Gavin Griffiths explains what differentiates truly great clinics from the rest of the field.
Are you an X or Y manager?
A good manager knows how to motivate their team, but not every manager has the same style. Impact International’s head of creative change Dominic Fitch explains the differences between X and Y managers, and how to know which managerial style is best for you and your team.
Ask Alex
Marketing content is important, but can I make producing it easier in 2023?
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