Aesthetic Medicine
Aesthetic Medicine


Give skin back its SNAP

With Britain’s non-surgical aesthetic-treatment market set to be worth £3 billion by 2024 1 , the collective appetite for aesthetic treatments has been steadily rising. Consumers are driving the demand and trends, with 2022 being all about noninvasive procedures that require minimal social downtime.

Historically, a face-lift was viewed as the ultimate solution for patients looking to give their skin back its snap. However, the traditional surgical method can be invasive with potential risks, not to mention the long downtime required. Thanks to the launch of the Focus Dual, practitioners can now utilise a combination of two gold -standard technologies within one platform to achieve a more lifted, firm, and tight complexion for their patients without the scalpel.


Typically, the devices utilised for skin revitalisation use advanced technologies in isolation-until now. If you’re looking for a way to lift, firm, tighten patients’ skin, then the Medical CE certified Focus Dual should be on your radar. Focus Dual brings Radiofrequency Microneedling and High Intensity Focused Ultrasound (HIFU) to attain maximum skin rejuvenation results, deploying ultra-fine needles and unique vacuum features to lift, firm and tighten the skin at EVERY layer.

Skin laxity -HIFU = 1x treatment -after four weeks -courtesy of Medicare Cosmetics

In addition to boosting skin quality, the Focus Dual is unrivalled in its commitment to safety and is notable for the lack of downtime and discomfort patients will experience at every stage of their treatment journey.


With aesthetic procedures now considered a normal part of many women’s anti-ageing regimens, practitioners have seen a surge this year with clients in their early thirties and forties searching for effective treatments.

Award-winning aesthetician and author Abigail James comments, “More and more patients are investing in slowing down the visible appearance of the anti-ageing process, in most cases, clients are already doing this through topical skincare and other techniques, but they’re really looking for a treatment to level up the achievable results. Focus Dual perfectly addresses the increasing consumer demand for skin rejuvenation treatments as we can use this device to lift, firm, and tighten the skin on the face, neck, and jawline, alongside performing more targeted treatments such as a nonsurgical face-lift, eyebrow lift, double chin reduction, or overall skin retexturising. Since its launch I’ve got to see how effective Focus Dual is at treating fine lines and wrinkles and achieving more toned, tightened, and lifted skin. It’s a great non-invasive treatment that all skin types can benefit from. Focus Dual delivers impressive, long term and preventative skin improvements with a course of treatments.”

1 LaingBuisson, 2019. Cosmetic Surgery Market Report. LangBuisson. Available at:


Abigail James is an award-winning aesthetician and author, known globally for her extensive knowledge in skin health and wellbeing, an original trailblazer known for a combined approach to skin health focusing on efficacious skincare, results-driven treatments, facial massage, nutrition, and mental health.

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This article appears in the March 2022 Issue of Aesthetic Medicine

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This article appears in the March 2022 Issue of Aesthetic Medicine