THE EVOLUTION OF EDUCATION

Harley Academy’s Dr Marcus Mehta sheds light on why staying updated is crucial to providing the best patient care

Continuous education is not only beneficial but essential. Here, Dr Marcus Mehta, cosmetic doctor and chief medical officer for postgraduate provider of higher education in aesthetic medicine Harley Academy, gives his insights on the evolving curriculum, the importance of practical experience, and the often-overlooked aspect of business literacy.

THE MANY FACES OF TRAINING

Education in aesthetic medicine has seen many impressive transformations over the recent years, with developments in technology and a deeper understanding into our biology leading the change. “Products and anatomical understanding have evolved dramatically,” Dr Mehta explains. Advances in technology, such as superior ultrasound imaging and enhanced cadaver dissection techniques driven by experts like Harley Academy’s academic director Prof Sebastian Kotefano, have revolutionised how injectors approach their craft. “If you look at how people practiced five years ago to how we practice today, there are different instruments used, different depths used, and safer ways to administer the same treatment, which we’re learning all the time.” These advancements have not only refined injection techniques but also improved the safety of treatments. Dr Mehta describes that even “filler formulas have been consistently improving, with better cross-linking and gel compositions reducing the risk of complications and enhancing patient outcomes”.

THE BUSINESS BEHIND BEAUTY

One surprising gap Dr Mehta identifies among new entrants to aesthetic medicine is not anatomical knowledge, but business skills. “Most medical professionals have little to no experience in running a business,” he notes. Skills in marketing, finance, patient acquisition, and pricing are often overlooked in traditional medical training.

“I’ve seen brilliant injectors with no patients and mediocre injectors with fully booked schedules, simply because of their marketing and business mindset” he adds. The Harley Academy training places a lot of importance in combining business education with medical training to ensure that practitioners not only excel clinically but also thrive commercially.

THE YING AND YANG OF THEORY AND PRACTICE

While theoretical knowledge is fundamental, especially the understanding of anatomy and the principles of injection, handson training is just as irreplaceable. “There’s no way to get good or even get started in aesthetic medicine without it,” Dr Mehta explains. “It is no secret that the best learning occurs in a one-onone environment with live patients, allowing practitioners to refine their skills, understand safety protocols, and meet patient expectations effectively.” This practical experience, which can only be gained through treating patients, is indispensable for mastering aesthetic procedures.

Backed by esteemed global anatomy expert Dr Sebastian Cotofana and renowned key opinion leader Dr Tapan Patel, the Harley Academy curriculum combines comprehensive theoretical knowledge with practical experience. Dr Mehta highlights that “solid, in-depth theoretical knowledge is the backbone, but practical hands-on experience in a one-on-one setting is the brain.” This approach ensures that practitioners are not only skilled in treatment but also proficient at patient assessments and managing expectations. He goes on to emphasise that understanding the costs and product requirements for treatments is crucial.

GET TECHNICAL, BUT REMAIN TRADITIONAL

The integration of new technologies, such as ultrasound, is enhancing the precision and safety of aesthetic procedures. “Nine out of 10 of your patients want the classic treatments done well – the three key procedures being toxin, lips, and fillers for the mid and lower face,” Dr Mehta advises. “Mastering these fundamental treatments, rather than chasing complex procedures, is the key to building a successful aesthetic practice, and getting your name out there.”

THE KEY TO KEEPING UP

In a field as dynamic as aesthetic medicine, keeping up to date with the latest research and developments is vital. “Aesthetics can be a lonely specialty,” Dr Mehta adds. “You might stick to your methods for years, but networking with peers can reveal better practices.” He recommends keeping up with industry magazines and attending conferences, both locally and internationally. These opportunities for networking and learning are invaluable for staying informed and inspired in the constantly upgrading landscape of aesthetic medicine.

Dr Mehta’s insights highlight that while the core of aesthetic practice remains the most important foundation, the field is continuously advancing. For practitioners, embracing ongoing education, hands-on experience, and gaining business skills is not just an option but a necessity for delivering top-tier patient care and developing a successful practice. HarleyAcademy.com