FIVE KEY ASPECTS TO AESTHETIC BUSINESS SUCCESS

Ahead of the Aesthetics Business Conference 2024, Hamilton Fraser looks at five key aspects of running a successful aesthetic clinic

With a legacy spanning almost three decades, Hamilton Fraser has been insuring aesthetic practitioners and clinics throughout the evolution of the sector. A key part of the company’s ethos is supporting its customers as business owners as well as clinicians.

The Aesthetics Business Conference (ABC), now in its seventh year, was created out of this philosophy and is centred on promoting both clinical and business excellence.

This year, Hamilton Fraser has identified five key areas crucial for safe and ethical practice and, ultimately, clinic success: business mastery, regulation, safe practice, reputation, and psychological considerations.

These themes will be reflected at ABC 2024 in association with Success in Aesthetic Business (SIAB). Taking place on Tuesday, October 8, at the Royal College of Physicians, London, the conference provides an invaluable opportunity for practitioners and clinic managers to learn and network with some of the most influential names in the aesthetics business and connect with like-minded professionals.

BUSINESS MASTERY

ABC 2024 will see The Apprentice winner Dr Leah Totton lead an entrepreneur masterclass, sharing insights from her journey over the last 11 years. For those entering the industry, nurse practitioner Julie Scott will explore how to get started in aesthetics, while Dr Priya Chadha will discuss work-life balance, an essential component for sustainable success. And, of course, no business can be successful without getting a grasp on its finances, which is what Veronica Donnelly will delve into alongside the intricacies of tax and VAT.

REGULATION

Regulation is at the top of the agenda when it comes to making the industry safer for patients and practitioners alike, with Professor David Sines from the Joint Council for Cosmetic Practitioners (JCCP) providing a legislation update and hosting aQ&A session.

SAFE PRACTICE

Ensuring safe practice is at the core of a successful aesthetics clinic. Nicola Bowtell from Hamilton Fraser will explore the topic of insurance, while Molly Gaunt from Aesthetic Nurse Software will discuss technology’s role in safety with practical advice you can implement immediately in your practice.

Practitioner and patient safety are also top priorities, so Hamilton Fraser has partnered with Menopause in Aesthetics to address safeguarding in the field. Adedicated panel including Eddie Hooker, Prof David Sines, Dr Shirin Lakhani, Vicky Eldridge and Dan Huxley will discuss various aspects of safeguarding, ensuring comprehensive coverage of this critical topic.

REPUTATION

Building and maintaining a strong reputation is vital. Dr Vincent Wong will discuss patient selection and the power of saying ‘no’, emphasising the importance of ethical practice. Raffi Eghiayan will stress the importance of continuous training to stay ahead in the field, and Dr Rupert Critchley will highlight the significance of thorough consultations in building trust and achieving successful outcomes.

PSYCHOLOGICAL CONSIDERATIONS

Understanding the psychological aspects of aesthetics is essential for patient satisfaction. Claire Newman, a Registered Mental Health Nurse, will discuss identifying Body Dysmorphic Disorder (BDD), while Dr Tristan Mehta will explore patient motivations and managing expectations. Vanessa Bird will provide strategies to make sure your patients leave happy and satisfied with their results.

Tickets are selling fast. For more information and to secure your ticket and support your business success, visit hamiltonfraser.co.uk/aesthetics-businessconference.