A Summer Glowvolution | Pocketmags.com

COPIED
2 mins

A Summer Glowvolution

HydraFacial unveils regional pop-up programme

Inspiring customer curiosity about skin health and complexion confidence is the mantra behind Glowvolution, the new summer pop-up programme from HydraFacial. Spanning four months and eight cities, the company expects to treat thousands of potential new consumers in a national ‘try before you buy’ marketing initiative specially designed to support local providers.

As the space between health and beauty continues to converge at warp speed, consumer appetite for results-focused, yet minimally invasive treatments, shows no sign of slowing. Alongside the new LDN Flagship space in the capital, Glowvolution is HydraFacial’s largest regional investment to date and underpins the company’s ‘skin health’ ambitions for all of the UK and Ireland.

From May until September, HydraFacial pop-up spaces will deliver up to four thousand complimentary treatments to potential new clinic patrons. The novel ecosystem is designed to socially inspire and source new prospects before converting them to a skin health programme with a recommended local provider.

“Glowvolution is our way of doing some of the ‘heavy lifting’ for our community of clinics, medispas and aesthetic beauty studios”, comments Lauren Gibson, country manager for UK and Ireland. “We know that a great HydraFacial treatment can be an epiphany moment for consumers; one where the consultation, treatment steps and results can convert even the most cynical of patients”.

“Recent research from our UK providers indicates that HydraFacial is often a ‘gateway’ treatment’, Gibson continues. “By facilitating a great inaugural experience, our goal is to send our clinics engaged, curious customers that may become loyal patrons interested in HydraFacial and more”.

Glowvolution kicks off at Beauty Uncovered in May, followed by two 14-day pop-up experiences in Cambridge and Glasgow, respectively. The programme heads to Gateshead and Birmingham in June, with Edinburgh and Southampton completing the July itinerary. The campaign will conclude with residencies in Manchester and Dublin.

Visitors to each pop up will get a taste of the LDN Flagship experience, the newly opened innovation centre on Portman Square. Alongside customisable treatments featuring the brand’s range of boosters, there will be local dedicated clinic takeover days, allowing HydraFacial providers to own the customer relationship from the outset. A series of mini masterclasses and regional activations are planned to help drive registrations.

Established in 1997, HydraFacial is one of the world’s leading aesthetic device manufacturers and pioneers of hydradermabrasion technology. HydraFacial currently operates in 87 countries around the world, has over 450 employees and works with more than 50 distributors serving more than 12,700 customers worldwide.

Glowvolution will play a part in delivering more than 2.5 million treatments globally in 2022.

To find out more about the Glowvolution Events or to discover how HydraFacial could enhance patient loyalty in your clinic or medispa, visit hydrafacial.co.uk today

This article appears in May 2022

Go to Page View
This article appears in...
May 2022
Go to Page View
WELCOME TO THE MAY ISSUE OF AESTHETIC MEDICINE
It’s May, and that means one thing, Aesthetic
Meet the experts
The Aesthetic Medicine editorial board includes some of the leading names in aesthetics. Their clinical expertise and diverse range of specialties help ensure the magazine meets the needs of its readers
INDUSTRY NEWS
44% rise in botched cosmetic surgery abroad as
Going live
The countdown is on, and with Aesthetic Medicine Live 2022 just weeks away, we tell you all the reasons you should join us on Friday and Saturday, May 20-21, at Olympia London
AM LIVE 2022
3D Aesthetics | A16 For the first time
Best kept secret
Is this the next evolution in skin resurfacing? Mr Kambiz Golchin shares his thoughts on the latest in RF microneedling technology from Cutera
A meeting of minds
Find out what’s in store for our 2022 clinical conference and education programme
Reinvigorate your business for 2022
Get inspired and invigorate your business for 2022 at the Aesthetic Medicine Live Business Skills Seminars
Demos and symposiums
How to access free education at AM Live and find out about the latest products and treatments
A Summer Glowvolution
HydraFacial unveils regional pop-up programme
Post-partum procedures
Dr Patrick Treacy discusses the affect pregnancy has on the body and what the best treatments are post-pregnancy
Say hello to the PROFHILO ® BODY KIT
Discover a new approach to treating skin laxity on the body
The anti-ageing mmolecule
We discover how HINNAO has harnessed the power of glutathione and examine the studies that demonstrate the efficacy of its hero product for instant absorption
In focus
The Focus Dual offers ultimate flexibility with radiofrequency microneedling. The team at Lynton explains how
Reimagining RF microneedling
Expand your practice with Potenza, the innovative new technology that is reimagining RF microneedling
In position
Dr Sara Samari discusses how the supine sleep position can be achieved and maintained throughout the entire night
Level up
How BiotechnologiesUK is helping bring your medical aesthetic knowledge to the next level
Converting bookings
InDesk specialists review the data regarding the timing of enquiries sent to clinics by potential patients and examine the correlation between response time and booking rate
Inflammatory response
Jennifer Irvine on inflammation: what is it, and how can we avoid it
PRODUCT NEWS
Mesoestetic Mesoestetic has launched its new bodyshock range,
Finger on the pulse
A 360° approach to achieving long-term rejuvenation, optimal skin health and complete wellbeing
THE INSIDER ON INDUSTRY REPUTATION
Vanessa Bird discusses reputation and what that means in aesthetics
Finding the ONE
Linda Hill on how to find and retain talent and seven ways to keep staff longer
Looking for back issues?
Browse the Archive >

Previous Article Next Article
May 2022
CONTENTS
Page 43
PAGE VIEW