Gainvaluable insights and takehome tips for your aesthetic business with our Business Skills Seminars, featuring talks on all aspects of running an aesthetic clinic, from opening your own clinic to creating powerful social media and video content and safeguarding your industry reputation.
The Business Skills Seminars, sponsored by InDesk and chaired by Phil Elder, promise to provide you with expert advice to boost your business and ultimately increase your income in 2022.
When: Friday May 20 – 10am-11am
What: How to generate 25+ new clients on Facebook Ads without heavy discounts
Who: Richard Gibbons Synopsis: Richard Gibbons will be running through the five simple steps he uses to help get clinics fully booked using Facebook and Instagram adverts. You’ll leave with a complete roadmap on how you can implement these steps and learn how to position your clinic online without resorting to heavy discounts.
When: Friday May 20 – 2pm-3pm
What: What practitioners need to know to market their business in a video-first world
Who: Jon Mowat Synopsis: In this session, award-winning content creator and video strategy expert Jon Mowat will help you understand how, why, and what you can do to harness video content. He will help you understand some simple models of how video can enhance your marketing funnel and cover how (and how not) to harness emotion, structure your videos for maximum results and plan short and long-term video content campaigns. Whether you are looking for a full brand film or just starting to make Tik Toks, this session will cover what you need.
Business Skills Seminars cost just £10 each register at: aestheticmed.co.uk/e/amlive/site/businessskillsseminars
When: Saturday May 21 – 10am-11am
What: The Secrets of Truly Compelling Communication
Who: Felicity Wingrove Synopsis: When you learn the secrets of truly compelling communication the world is literally your oyster. During this session Felicity will share some of the neuroscience behind truly compelling communications. Exactly how to see your actual window on the world, the filters that others are running, how you can ‘face’ every message to land exactly as you wish, and how to harness the power of your words, your voice and your body to become truly magnetic.
When: Saturday May 21 – 11am-12pm
What: Your Million Pound Plus Clinic, The Psychology of Success
Who: Alan Adams and Amy Bird Synopsis: Award-winning business coach and bestselling author Alan Adams will be sharing the secrets of clinic success and what you need to be doing (and thinking) to build and maintain a £million+ business. An expert in the psychology of sales, Alan will share how you can perfect your entire customer journey, plus how to get the very best from each and every team member, all using scientificallyproven, ethical psychological techniques. Nurse practitioner Amy Bird will then talk about how she’s applied some of these methods in her own clinic.
When: Saturday May 21 – 1pm-2pm
What: Converting enquiries to bookings successfully
Who: Conor Leech Synopsis: In this seminar, Conor Leech, CRO of WhatClinic and InDesk, will teach you how to better handle your patient enquiries to get the most out of them. You will get to know how response speed affects the probability of booking, what patients expect when enquiring and tips that will get you closer to successfully booking the patient and unleashing your clinic’s full potential.
Other topics across the two days will include: Adding value to your business with social media (Cait McLaughlin); Managing your reputation on and offline (Vanessa Bird and Alex Bugg); Diversify your career: make it into a business (Dr Anna Hemming); My experience with setting up a clinic (Dr Ahmed El Houssieny); Why you are your USP – building your brand around the clinic’s leading practitioner (Julie Scott) and a panel discussion with Vanessa Bird, Russell Turner, Alex Bugg, Mark Bugg and Danny Large.