COMMERCIAL FEATURE
Onwards & upwards
How Lynton overcame adversity during the challenging times of covid-19...
DR JON EXLEY (PHD), MANAGING DIRECTOR AT LYNTON:
“2020 has been a challenging year for many during the uncertain times of covid-19, but with 25 years in business, this is not the first time Lynton has experienced adversity, and it probably won’t be the last! In fact, on our core company values: reliability, quality, integrity, positivity and care. Since the onset of the pandemic, we have worked tirelessly to assist our customers and show leadership within the industry. We implemented a payment freeze to support businesses during the lockdown in April and we are incredibly pleased with how 2020 has turned out! We’ve managed to rapidly realign our business during this challenging environment by focusing May. At the same time, we launched our digital education programme which continues to provide a series of free webinars aimed at keeping aesthetic businesses thriving, developing, and learning – particularly during lockdown. As clinics prepared to re-open, we created a range of business support tools including a risk assessment template and detailed checklist document as a guide to creating a safe working environment for both clinicians and clients. Keeping our values at the core of everything we do, Lynton has made these documents and much more freely available to anyone – just visit our website (lynton.co.uk) or email info@lynton.co.uk to find out more.”
BUILDING A BUSINESS THROUGH ADVERSITY
We use vision and values to recruit, retain and engage exceptional talent and have built a loyal following of repeat customers. Listen to the story of the Lynton directors and learn how you can apply these company values in your business to build a strong and loyal customer base. Get in touch to request a link to watch this webinar on-demand.
BUSINESS SUPPORT RESOURCES
We are proud to be able to offer over 25 years of experience in the industry, including managing our own Lynton Clinic. We believe that coming together in an interactive environment and sharing knowledge and expertise is an invaluable experience. To facilitate this, Lynton launched a monthly online Business Support Coffee Morning exclusively for Lynton customers. We also launched a series of webinars. Subscribe to our YouTube Channel to watch these ondemand.
VIRTUAL CLASSROOM QUALIFICATIONS
2020 saw Lynton launch a range of virtual classroom courses including OFQUALaccredited qualifications. Find out more at lynton.co.uk/aesthetics-training
TESTIMONIALS
Dr A nahita Mansouri,
Kat & Co Aesthetics,
cckat.com
“I am extremely pleased with the support from the fantastic Lynton team during these challenging times. I have had unlimited access to the expertise of their team members including marketing support for social media and my clinic website, on top of general business strategies. I have found their online resources and webinars extremely useful. They are truly committed to helping us as a clinic provide clinical excellence to our clients.”
Dr Ahmed El Houssieny, Bank Medispa, bankmedispa.co.uk
“Having worked in the industry for years, I knew exactly what ingredients to look for in a partner. Lynton’s professionalism, dedication, science and care is outstanding. Add to that an amazing team. I am truly grateful.”
Dr Pradnya Apte, Skin Southwest, skinsouthwest.co.uk
“When choosing aesthetic equipment you need to pick a credible brand like Lynton. Their history and the fact that the NHS has chosen them as an approved supplier showed me their reliability. The fact Lynton are British based gave me the reassurance that they could have an engineer out to us within 48 hours if anything was to go wrong.
For more information call Lynton today on 01477 536 977 or visit lynton.co.uk