Aesthetic Medicine
Aesthetic Medicine

Aesthetic Medicine - December 2020

In the final issue of 2020, we share several stories of success from an incredibly challenging year, as well as some important lessons to take into 2021 and beyond. Aesthetic nurse Michelle Worthington explains how she spent the year building a solid business and elevating herself professionally; Dr Nina Bal gives advice on making skincare retailing work; and business coach Alan Adams tells us why it’s still vital to prepare a business plan for 2021.

Aesthetic Medicine December 2020 Articles

WELCOME TO THE DECEMBER ISSUE OF AESTHETIC MEDICINE
Here we are at the end of a
Meet the experts
The Aesthetic Medicine editorial board includes some of the leading names in aesthetics. Their clinical expertise and diverse range of specialties help ensure the magazine meets the needs of its readers
Onwards & upwards
How Lynton overcame adversity during the challenging times of covid-19
Croma–Pharma: “Made in Austria”
Becoming a global player with minimally–invasive aesthetic medicine
Innovationcontinues with Celluma
Business solutions designed with you in mind
Happy Birthday HA-Derma
HA–DERMA CELEBRATED ITS 5TH ANNIVERSARY LAST MONTH
Back to the roots
Inside Pharma Hermetic’s Hair Recovery Program SP55
WOW at home
WOW Facial has you covered during lockdown 2.0
Delivering deep down
The ProFacial device offers an all-in-one facial treatment for healthy skin
Help from home
National Medical Weight Loss Programme offers game–changing web–based training to tackle obesity head on
NEWS AND ANALYSIS
Survey shows impact of covid-19 on aesthetic practitioners
WHAT’S THE PLAN?
To say 2020 hasn’t gone the way anyone expected would be a huge understatement, but don’t let that put you off making a solid business plan for 2021, says Alan Adams
THE RISE AND RISE OF TIK TOK
Should you bother with TikTok for your clinic or is it just a lockdown-induced fad? Alex Bugg gives her opinion
Up and away
Aesthetic nurse Michelle Worthington shares the journey she went on with her business this year, and how she ended up thriving rather than just surviving
Selling point
Increasing your clinic’s revenue with skincare sales is easier than you might think and well worth doing beyond lockdown. Dr Nina Bal shares her experience and advice
A little lift
Dr Ian Hallam MBE explains the importance of skin lifting and tightening in facial rejuvenation and details two of his favoured methods
In review
Dr Nicole Chiang looks to coronavirus and beyond for the biggest advancements in dermatologyrelated aesthetics this year
Masking the problem
Dr Steven Land discusses “maskne” – the new term for mask-induced acne, redness, irritation and breakouts caused by wearing face masks
PRODUCT NEWS
Higher Nature Skincare and wellness company Higher Nature
Italian touch
We take a look at a new-to-market aesthetic-solutions brand comprising peels, fillers and threads