Aesthetics is changing. Are you? | Pocketmags.com

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Aesthetics is changing. Are you?

It’s hard to believe but millennials are likely the fastest growing group of patients coming into your clinic.1 The definition of ‘a Millennial’ is someone born between 1982 and the year 2000,2 making the top end of this demographic 42 years old.

Aesthetics is changing to accommodate the needs of these people. They have fresh perspectives, a digital back-story and plenty of questions.

SO HOW DO YOU ASSESS NEW PRODUCTS FOR YOUR CLINIC?

In the fast-moving world of aesthetics, that’s a frequently asked question. Is it your great relationship with the sales team?

Is it the quality of the clinical data? Do you trust the folks in the head-office? What about innovation meeting the needs of your patients?

Or how about checking out what results other people getting?

All these factors are probably true to some extent. Yet change is hard, as Sharon Bennett says. Stepping away from the everyday to learn something new takes time and commitment.

That’s why it’s great to share the experiences of aesthetics professionals. Peers who have embraced curiosity and tried a different way with Evolus.

‘Trying something new can make people nervous. I know. I felt it too. What I can say is the Evolus team provided me with excellent support, education and training which changed my practice for the better. For those looking to evolve their practice, the Collective experience is the way forward.’

‘Why did I first start working with Evolus? My patients want a more natural result, so I’m always searching for ways to deliver ‘expression without lines.’ For me, I appreciate that Evolus has a refreshing approach.’

‘I have known most of the Evolus team for a long time. That gave me confidence to be curious. Now I’m a fan. They are shaking things up. Are you ready to join too?’

‘Freshness, a direct approach, great clinical data, an effective product, and personalised service. What’s not to like about working with Evolus?’

So, if you want to get ready for the changing world of aesthetics, join the collective of like-minded practitioners, pushing boundaries and evolving the future. What can you contribute to the conversation?

Don’t stand still, evolve with us. Sign up to the Evolus Service Platform evolus-europe.com to discover more.

SCAN HERE TO LEARN MORE!

This advertorial was commissioned, written and edited by Evolus. April 2024 | UK-NP-2400033

REFERENCE

1. Freeman M, et al. ‘Millennials Are Interested in Botulinum Toxin Injections for Prevention of Facial Rhytids’ Sage Journals (2021) <https://journals. sagepub.com/doi/10.1177/2732501620984761>;

2. United States Census Bureau (2015) <https://www.census.gov/newsroom/blogs/researchmatters/2015/05/talkin-bout-our-generations-willmillennials-have-a-similar-impact-on-americasinstitutions-as-the-baby-boomers.html>;

This article appears in May 2024

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This article appears in...
May 2024
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Welcome to the May issue of Aesthetic Medicine Magazine
This month, we delve into the intricate relationship between menopause and wellness
Meet the experts
Meet our editorial advisory board
Hot off the press
The latest industry news
The future of menopause care
We look at the Menopause in Aesthetics trend report for 2024
Out and about
Highlights from the industry social calendar
REVOLUTIONISING HYALURONIC ACID
Jackie Knight, lead practitioner at A New You Clinic in Brighton, discusses her experience with Neauvia
AM heads to Scotland
What will be happening at our brand-new show on June 8
SHOW PREVIEW
Check out which brands will be exhibiting and what they’ll be bringing
Meet the Sponsors
We introduce you to the companies supporting the AM Awards
How to treat five different glabellar complex line types
David Eccleston discusses five patterns that can occur in the glabella, and what this can mean for evolving your clinical practice
Surgical precision
Miss Natasha Berridge discusses splitting her time between private practice and the NHS
Trend spotlight: Korean skincare
What is Korean skincare and why is it so popular?
VAT burn not sunburn
SMP Amy Callaghan explains her mission to get VAT removed from SPF products
A multidisciplinary approach to aesthetic enhancement
Dr Bryony Elder describes a protocol that addresses immediate and long-term aesthetic goals
Enhancing clinic-patient relationships
How to use financial support to build strong patient relationships
Embrace the change: How aesthetics can change the menopause conversation
Giving clients a proactive and positive menopause both in and out of clinic
Hyaluronidase vs hyaluronic acid
Dr Patrick Treacy looks at the history of hyaluronic acid
Clinical vs real world data
Dr Kathryn Taylor-Barnes considers the importance of real-world studies
The princess and the PRP
Nurse Claudia McGloin answers your burning questions
Exosomes in regenerative medicine
How small extracellular vesicles have become a global trend
Pathway for BDD
Dr Rishi Mandavia talks through the new pathway for Body Dysmorphic Disorder
Safeguarding in aesthetics
Eddie Hooker discusses the issue of safeguarding women undergoing intimate health procedures
The need for greater education about safety in aesthetics outside of London
Dr Lubna Khan-Salim explores the North/South divide in the industry
The key to natural looking results
How to achieve high projection and structure without volumising
Understanding Bioidentical Hormone Replacement Therapy
Miriam Martinez Callejas discusses bioidentical hormone replacement therapy
Endermologie®: your wellness boost
How to increase vitality, reduce stress and enhance sleep
Functioning through menopause
Our WiAM podcasters look at how aesthetics professionals can help menopausal patients
Treatment review: polynucleotides and Perfect Peel
Editor Anna Dobbie has her skin rejuvenated with polynucleotides
Aesthetics is changing. Are you?
Evolus is bringing a quiet disruption to aesthetics
High-tech facials: Skeyndor Megan
Kezia Parkins tries Megan from Skeyndor
Product news
The latest product launches
Is the four-day work week here to stay?
Exploring the benefits for both clinics and staff
Clinic crossroads
How the patient journey has changed and why we mustn’t forget the old ways
Ask Alex
“How do I effectively and tactfully promote menopause services?”
Looking for back issues?
Browse the Archive >

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May 2024
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