Aesthetic Medicine
Aesthetic Medicine


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News and analysis

Global anti–ageing market predicted to be worth £306 billion by 2030, growing at a 8.1% CAGR

The global anti-ageing market is predicted to be worth $421.4 billion (approx. £306bn) by 2030. According to P&S Intelligence, the market is expected to grow at a CAGR (compound annual growth rate) of 8.1% from $191.5bn (approx. £139bn) in 2019 to $421.4bn by 2030.

A report by the market research company identified the following key findings of the anti-ageing market:

• Consumers are increasingly opting for home-use products and devices

•A booming geriatric population is the strongest driver for the market

• Anti-wrinkle products continue to witness the highest sales

• Generation X (those born between the mid-1960s and early-1980s) are the biggest users of anti-ageing products

• There are lucrative market opportunities in APAC (Asia Pacific)

• Market players are launching new products to consolidate competition

The market is primarily advancing thanks to the increasing awareness of consumers about new products to market and those under development, says the report.

While the industry has been negatively impacted by the pandemic – global lockdowns and movement restriction measures have halted the manufacturing and trade of devices and products – and aesthetic clinics have been subject to closures, the market is expected to bounce back, with APAC leading the way.

This is down to the booming geriatric population in the region, says the report, as well as surging volumes of cosmetic procedures and a rising number of industry conferences and seminars in regional countries.

Some of the key players in the anti-ageing market were identified as aesthetic device companies Candela Corporation, Hologic, Alma Lasers, Lumenis, LightStim and Jeisys Medical, while Botox manufacturer Allergan also made the list.

Wellbeing apps credited for helping keep people healthy during the pandemic

Apps have helped keep people healthy through the pandemic, found a survey of over 24,000 people in the UK and US. Innovation and research agency Buzzback interviewed the respondents at 24 intervals over the past year and asked them questions about topics such as their sleep, diet and exercise habits to find out how the pandemic has impacted people’s mental and physical wellbeing.

Unsurprisingly, 56% said their mental wellbeing and mood had worsened, 53% said they felt lonelier and 47% claimed their mental health is suffering, with people aged between 18 and 34 particularly affected.

However, the research showed that many people turned to apps to help themselves stay healthy, with 24% of the group using fitness-tracker apps and 50% saying they had actually been getting more outdoor exercise. 28% of respondents said they don’t plan on returning to the gym or their previous exercise routine before the pandemic, and instead will stick with digital alternatives. Of these, 46% said they were attending virtual classes and 55% would continue exercise with apps.

Apps also proved popular as sleep aids. 40% of the group said their sleep was worse since the pandemic started, and 25% were using apps to help them sleep. Although 51% of respondents said they were now eating more comfort food, 26% were using apps to plan meals or help manage a healthier diet.

Martin Oxley, managing director at Buzzback, said: “Although keeping healthy isn’t easy nowadays, it’s fascinating to see how people are finding new and alternative ways to address their health and try and feel better. A strong shift to digital, with an app for every need, is helping consumers to keep on track, and when we return to normal these new habits will be part of our new behavioural activities and integrate in our day-to-day lives”.

Body confidence study names UK the most “body positive” country in the world

The UK is the most “body positive” country, with the highest media coverage on body confidence and inclusivity, according to a new study by sportswear brand Reebok. The study, which analysed how body inclusive major countries in the world are to shed light on the state of representation in 2021, took a look at how often terms like “body confidence”, “body positive” and “plus size” appeared in the news and were searched for online.

The UK’s number of monthly Google searches for body inclusive terms is 67,700, with the number of news articles on body inclusivity in the past year hitting 4,245, making it the most body inclusive country in the world, the report states. The US came in second place, Ireland third, Australia fourth and Canada fifth. The UK also has the most inclusive fitness influencers, according to the study, with 8.37% of Instagram posts from these people highlighting body positivity, followed closely by France (4.3%), the Netherlands (4.1%), Spain (2.4%) and Germany (0.5%).

For example, fitness influencer Chessie King has 824,000 followers and 27.9% of her posts on Instagram relate to fitness inclusion, while The Body Coach Joe Wicks has 3,800,00 followers and 13.6% of his posts are body inclusive. Compared to France and the Netherlands, the UK is ahead in representing plus-size consumers too as the focus for body inclusivity in these countries are significantly lower, the report found.

Meanwhile, the study cites London as the most body inclusive city on Instagram, with more than half of models in this area considered to be diverse men and women, followed closely by Paris and Berlin, where nearly half of models used by modelling agencies differ from stereotypes. There are more than 14.5 million posts promoting the “body positive” hashtag on Instagram, the study states.

Melissa Howard, founder of The Confidence Academy, said: “The re-evaluation of conventional beauty standards has evolved in response to the growing trend where body equality is accepted and celebrated. The new generation is taught how to feel confident about who they are due the links to confidence, self-esteem and mental health in both adolescent and adult life.

“A 2019 study carried out by the Mental Health Foundation showed that poor body image affects all ages and genders, leading to one third of adults feeling anxious or depressed, and one in eight having suicidal thoughts.”

Private Harley Street Clinic first UK clinic to offer promising T-cell covid-19 testing

London-based Private Harley Street Clinic has become the first UK clinic to offer T lymphocyte (T-cell) covid-19 testing. The test determines previously undetected T lymphocyte immune responses to covid-19, providing a clear answer for people who believe that they have had the virus but don’t have any proof.

The test – administered via a venous blood draw – can also be helpful for people suffering with long, complex cases of covid-19 and multiple symptoms, indicating the presence of “long covid”, which scientists believe could be a separate or second epidemic. T-cell testing could also help find and influence better treatments for the virus; in the US, T-cell DNA is extracted and sequenced with Microsoft’s artificial intelligence to map out the immune system’s “black box” data into navigable science.

The CE-marked test costs £195 at Private Harley Street Clinic. Dr Mark Ali, medical director of Private Harley Street Clinic, said: “Identification of a T-cell response to covid-19 is seen as the missing link in testing. We have tracked so many people who are sure that they have had covid-19 but test negative for antibodies and the antigen itself, perhaps because they were tested too late to pick up the virus or it was a false negative.”

“Because of the pandemic’s length and changing mutations people are quite rightly concerned about their covid-19 immunity status. It is helpful, but also empowering for people to know if they have had covid-19 and also generated an immune response. In time,

T lymphocyte testing may also provide us with a more realistic picture of how many people have had the virus, and how our bodies successfully fight and kill it,” he said.

NEWS IN BRIEF

SkinPen Precision now under direct management in UK

SkinPen Precision, the first microneedling device cleared by the FDA, now has a direct presence in the UK and Ireland with Crown Aesthetics, formerly known as Bellus Medical.

“By directly supporting our SkinPen customers, we will help them grow their practices by driving patient demand,” said Andy Moulton, vice president of international sales for Crown Aesthetics. “They will now receive the superior level of training, education, and customer service they deserve.”

Cutera announces MediZen as new brand ambassador

Aesthetic technology manufacturer Cutera has announced its latest UK brand ambassador as Dr David Eccleston, owner of award-winning Midlands-based clinic MediZen. The new partnership will primarily focus on the Secret RF, the technology brand’s new radiofrequency microneedling device, but will also see MediZen act as an official Centre of Excellence training centre for Cutera.

Intraline welcomes new UK country manager

Dermal filler, threads and skincare brand Intraline has hired Graeme Bryson as its new UK country manager. Bryson brings more than 15 years of multifaceted experience across various markets into his new role. He said, “I am excited to have joined Intraline. I look forward to working with and supporting our UK partners in clinics with their aesthetic businesses moving forward, following the impact of covid-19.”

Lynton expands team to meet increasing demand

Laser manufacturer Lynton has welcomed new staff to the company to assist in daily operations. Lynton engineers have worked hard to keep customer systems in optimum condition throughout the various lockdowns in preparation for the re-opening of clinics in the UK and Ireland last month. The new additions to the company mean Lynton can further strengthen its position as having the UK’s largest team of service engineers, enabling it to continue to provide high-quality customer service to more than 1,000 customers, it said in a press release.

New business consultancy launches for aesthetic clinics

A specialised consulting service targeted at practitioners in the private aesthetics sector launched last month. MiViVa is founded by Stuart Rose, former managing director of Merz, and is designed to offer trusted, expert advice to aesthetics businesses which need some extra support developing the business side of their operation.

There are three modules in the MiViVa Foundational Culture and Strategy series – Creating a Culture for Success, Recruitment and Retention and Performance Management. The approach has been created to provide the bedrock on which any aesthetics practice can build a more cohesive, purposeful and effective business.

Content is delivered virtually via Microsoft Teams and attendees receive a MiViVa Toolkit, including additional reading references afterwards to allow implementation of the learning in their clinic.

While the Foundational Culture and Strategy series is aimed primarily at established, full-time clinic owners with staff, there is also an option for those starting out in aesthetic medicine – MiViVa Foundational Culture Light Touch covers all three modules, but with an emphasis on the first.

Practitioners in their first year of business can access a limited number of half-price places under the MiViVa Bursary Assisted program.

“Having interviewed over 2,500 candidates for a range of roles during my career I’ve learned some valuable lessons, allowing me to develop a set of skills and techniques to spot, nurture, develop and retain talent, creating the right environment to let it flourish. That environment, or culture, can truly transform a business. I’ve seen it happen, and when it does it’s exciting – for everyone,” said Rose.

The modules are pending CPD accreditation. Each half-day course costs £485 + VAT, with a £150 saving if booking all three.

Rose has over 35 years’ experience in sales, marketing and commercial leadership roles within the pharmaceutical industry.

NHS teledermatology services receive £5m funding

The government has announced £5 million of funding for teledermatology services in England to help speed up the diagnosis of skin conditions including potential skin cancers. The money, allocated to government unit NHSX, which is responsible for developing best practice for NHS technology, digital and data, will be used for equipment, training and digital technology. This will help GPs take images of skin conditions using dermatoscopes (devices which use visible light to help examine suspicious skin lesions) on a smartphone or tablet to then send to specialist dermatologists for diagnosis. The funding is intended to expand teledermatology services in order to reduce unnecessary hospital appointments and increase access to diagnosis and treatment, especially as the pandemic has led to a backlog of patients seeking dermatology appointments.

Majority of Brits take at least one daily vitamin supplement

86% of Brits take between one and five vitamin supplements daily, found research by vitamin brand FIGHT Vitamins. Half of those polled only introduced a daily vitamin in the last 12 months, with two in 10 citing covid-19 as the main reason.

Despite the majority of the nation taking at least one daily vitamin, only 13% take them because they think they are deficient in a certain vitamin or mineral, and more than a third (41%) take their vitamins in tablet or capsule form instead of a “gummy”, believing them to be high in sugar, intended for children or containing lower levels of the vitamin than in a tablet form.

RSPH approves Dr Bob Khanna Training Institute

The Dr Bob Khanna Training Institute has been approved by The Royal Society for Public Health (RSPH). According to the Institute, it is the first medical aesthetics training provider in the UK to receive the approval.

The accreditation means the Institute can now offer delegates the chance to be qualified in and obtain QCCP (Qualification Council for Cosmetic Procedures) Medical Aesthetic Certificates in Dermal Fillers and Botulinum Toxin – qualifications regulated by RSPH. As part of the accreditation Dr Khanna was also required to successfully pass the qualification exams.

“Innovation, quality, and best practice have always been at the forefront of our training courses. The RSPH framework enables us to deliver a regulated qualification, while retaining the valuable core structure and content of our courses. The competency standards set out by the QCCP encapsulate all the fundamental elements that practitioners need to know in order to inject safely and competently,” said Dr Khanna.

Going bald is biggest cause of stress for four in 10 men

Fear of going bald is the fourth biggest cause of stress for men, according to a survey by medical tourism company Longevita. 2,158 male respondents from around the world answered the Likert scale survey to reveal the leading cause of stress among men. 39% (almost four in 10) said the fear of going bald caused them the most stress. Penis size was the top concern for 30%, while gaining weight was the biggest cause of stress for 18%. The other, non-image related causes were “Watching their favourite sports team” (72%), “Financial situation” (68%), “Buying a property” (58%), “Asking someone on a first date” (36%), “Going on a first date” (27%), “Getting married” (24%) and “Losing your job” (20%).

GetHarley supports skin professionals with campaign

Professional skincare retailing platform GetHarley has launched a campaign to help skin professionals who are struggling with the financial fallout of not being able to work during lockdown. The #supportskinheroes2021 campaign asks clients to re-post the supporting graphic on Instagram with the hashtag, tagging their “ultimate skin hero”, who they plan on booking an appointment with as soon as possible. The graphic can be found on GetHarley’s Instagram page, @getharley.

For every hashtag, GetHarley will donate £1 to The Hair & Beauty Charity, which provides assistance and support to help beauty and hair professionals get back on their feet during times of financial hardship. GetHarley founder and chief executive Charmaine Chow said:

“Our industry needs so much support right now because unlike other industries, it has had so little government funding. We also know that many skin professionals need a morale boost, and we should be celebrating their excellence and booking in now to see them.

“We hope this campaign will spread some love and appreciation to all those who deserve it and hopefully donations will help support those in financial need too.”

NEWS IN BRIEF

AestheticSource to cease supply of Skin Tech

Following a successful six-year partnership, as of 31 March 2021, aesthetic product distributor AestheticSource ceased to supply Skin Tech Pharma Group products, including PEEL2GLOW home-use skin peels. The company has instead expanded its portfolio with the launch of Revision Skincare (see page 57).

Venus Williams is global brand ambassador for Venus Concept

Venus Williams has signed on as a celebrity brand ambassador and endorser for Venus Bliss. With seven Grand Slam titles, five Wimbledon championships and four Olympic gold medals, Williams is one of the most accomplished women in the history of sport. “We consider Venus a perfect fit for Venus Concept”, said Dom Serafino, chief executive of Venus Concept. “We are looking forward to building successful brand awareness campaigns with her and we are confident that our customers and their patients will connect with her integrity and public image.”

Harpar Grace appoints staff for global expansion strategy

Harpar Grace has appointed Tom Gorden and William Hough to work on the global expansion strategy for the Déesse PRO brand. Hough is the founder of Global Launch Consultants and has more than 35 years’ experience in marketing, sales, and business development in international markets. Gordon has been a key player in the international medical device field for many years. Their role is to find new channels of distribution throughout the world to augment the market penetration of the brand.

Harley Technologies announces Dr Rita Rakus as ambassador

Aesthetic device supplier Harley Technologies has appointed Dr Rita Rakus as a brand ambassador for ProDeep. ProDeep is a fractional skin-resurfacing laser available as part the Etherea MX device from Vydence Medical. Dr Rakus said, ‘’I am delighted to be working as brand ambassador with Harley Technologies and managing director Lee Boulderstone with whom I’ve had the privilege of working with over the past several years on other global leading aesthetic treatments.’’ 

This article appears in the May 2021 Issue of Aesthetic Medicine

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COPIED
This article appears in the May 2021 Issue of Aesthetic Medicine