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TECH

CUTTING-EDGE CLINICS

From bookings and marketing to reporting and patient communication, AI is helping clinics work smarter, reduce admin and drive growth.

TIMELY

Timely has enhanced its core platform with AI tools and smart automation. Textie Bestie is an AI-powered SMS generator designed to help clinics create and send messages more efficiently. It enables teams to stay connected with patients while reducing time spent on marketing administration.

Timely also offers a range of patient experience automations, allowing businesses to send rebooking reminders to patients who have not visited for a while, request Google reviews, share aftercare instructions and deliver promotional offers for special occasions. These automated touchpoints help salons maintain engagement and encourage repeat business.

Digital consultation forms can be sent automatically before appointments, enabling businesses to gather important information ahead of a client’s visit. The completed forms sync directly to the client’s Timely profile, creating a centralised record that can be accessed for future appointments and consultations.

To support retention and retail performance, Timely’s AI tools can recommend when patients should book their next appointment based on previous booking behaviour. The platform can also suggest relevant retail products at checkout, using spending history to deliver more personalised recommendations. hello@gettimely.com

FRESHA

Fresha has expanded its AI capabilities in 2026, introducing a new generation of tools built specifically for the industry.

AI Concierge is an AI-powered booking assistant that can answer incoming calls, respond to patient enquiries, and assist with bookings, cancellations and rescheduling. It reduces missed opportunities and increases conversion by providing instant answers to common questions, even when staff are fully occupied.

Fresha has also recently launched Fresha Connect, which branches into Client Connect and Team Connect, extending AI-powered communication across both customer and staff interactions. Client Connect allows businesses to communicate externally with their clients directly through the Fresha platform, creating a seamless and centralised messaging experience linked to each patient’s profile and booking history.

Team Connect brings a Slack-style internal communication into Fresha, enabling staff to collaborate, share updates, manage conversations, and stay aligned without relying on external messaging tools. These new AI advances help streamline operations, improve communication, and deliver a more connected client experience.

fresha.com

ZENOTI

Zenoti has upgraded its AI capabilities with a growing suite of intelligent agents designed specifically for the beauty and wellness industry, helping businesses reduce revenue loss, improve efficiency, and drive growth.

Its AI Scribe automatically generates treatment notes from consultations, reducing time spent on charting and administration so staff can focus more on client care. AI Receptionist ensures every call is answered 24/7, managing bookings, rescheduling, follow-ups, and customer enquiries to ensure opportunities are not missed.

To support business growth and conversion, AI Lead Manager captures, qualifies, and nurtures enquiries across multiple channels, helping convert more prospects into clients. AI Concierge identifies incomplete bookings, missed appointments, and revenue opportunities, enabling teams to take action and maximise bookings.

For aesthetics providers, AI Treatment Visualiser and AI Photo Manager enhance consultations by delivering realistic treatment previews and instant access to relevant before-and-after imagery, helping improve confidence and increase treatment conversions.

Zenoti offers AI Digital Marketer, AI Dispute Manager, and AI Business Advisor, providing automated marketing campaigns, chargeback management, and operational insights to drive growth.

zenoti.com

PHOREST

Phorest has recently launched Phorest Collections: AI Edition, a suite of AI-powered features designed to help salons, spas and clinics streamline operations and reduce administrative workload, freeing up more time for client care and professional artistry.

Built around Phorest’s human-first approach to innovation, these latest AI tools focus on reducing high-volume, repetitive tasks while supporting teams to stay focused on client experience, creativity and connection.

Front Desk AI acts as a 24/7 assistant, handling scheduling requests and common client enquiries via SMS and WhatsApp. By managing routine interactions, it helps businesses stay responsive, reducing pressure on staff and can successfully resolve up to 89% of client conversations end-to-end without human intervention. Cheatsheet AI turns client notes into concise and useful summaries, helping professionals prepare for appointments, personalise services and identify potential upselling opportunities. The Phorest Collections: AI Edition transforms client data into actionable insights and automates everyday tasks so that business owners can continue to grow their business whilst simultaneously delivering high-quality service and connection.
phorest.com/ai-features

SHORTCUTS

Shortcuts brings two major AI-powered innovations to the industry: AI Reporting and AI Receptionist. Built directly into Shortcuts Cloud, AI Reporting allows salon owners to ask plain-language questions about their business and receive instant, data-driven answers from their own operational data.

Drawing insights from revenue, team performance, client retention, rebooking rates, retail sales, targets, and future bookings, it eliminates the need to navigate complex reports and helps owners make faster, smarter decisions.

Shortcuts’ AI Receptionist answers calls and messages 24/7, manages bookings and reschedules, handles common enquiries, and sends personalised reminders, ensuring opportunities aren’t missed while freeing teams to focus on clients.

These AI tools sit within Shortcuts’ all-in-one business management platform, which combines appointment booking, client management, staff performance tracking, stock control, retail management, integrated payments, and POS in a single system.

Clients can book online, through a branded app, or via Google, while business owners gain real-time visibility into sales, team productivity, inventory, and profitability. The systems helps businesses operate more efficiently, grow revenue, and deliver exceptional client experiences.

shortcutssoftware.com

This article appears in Jul/Aug 2026

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This article appears in...
Jul/Aug 2026
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DEAR READERS
Welcome to the July/August issue of Aesthetic Medicine Magazine.
MEET THE EXPERTS
The Aesthetic Medicine editorial board’s clinical expertise and diverse range of specialities help ensure the magazine meets the needs of the readers. In this issue, we have received guidance from the following members:
HOT OFF THE PRESS
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OUT & ABOUT
CIRCADIA UK’S MINISTRY OF SKIN 2026 Knebworth House, Stevenage
GETTING TO KNOW DR AHMED EL HOUSSIENY
After beginning his career in one of medicine’s most demanding specialties, Dr Ahmed El Houssieny has built a successful clinic, training academy and reputation as a leading educator in aesthetics. He speaks to editor Kezia Parkins about governance, business, education and why caution still matters in a fast-moving sector.
THE RISE OF THE ‘MINI BLEPH’
Dr Richard Devine explains why blepharoplasty is becoming a more mainstream option for patients looking to refresh tired eyes and how he achieves comparable results without surgery.
Case study: COMBINATION REGENERATIVE HAIR RESTORATION
Natalie Clendinning showcases hair restoration outcomes with microneedling, exosomes, and polynucleotide injections.
THE NEW PREVENTION ERA
Anna Dobbie investigates how longevity medicine, advanced diagnostic technology and personalised health strategies are shifting the sector’s focus toward preventative treatments
CUTTING-EDGE CLINICS
From bookings and marketing to reporting and patient communication, AI is helping clinics work smarter, reduce admin and drive growth.
SCALP MATTERS
Why the scalp should be treated with the same clinical seriousness as the skin
IS AI CHANGING THE RISK LANDSCAPE IN AESTHETICS?
AI is changing aesthetics – but responsibility still sits with us, writes Eddie Hooker , founder and CEO of Hamilton Fraser
DOES A FACELIFT REALLY SLIP? SETTING PATIENT EXPECTATIONS FOR THE LONG TERM
Addressing the common patient concern of post-surgical ‘slippage,’ Dr. Roberto Viel explores the realities of tissue settling, the importance of lift vectors, and the strategic maintenance required to ensure long-term rejuvenation.
NOT ALL PRP IS THE SAME
Claudia McGloin explains how to understand leukocyte-rich and leukocyte-poor preparations
TESTOSTERONE TRUTH
Dr Ginni Mansberg examines what science says about testosterone and the skin, separating evidence from trends
THE HUMAN TOUCH
As artificial intelligence becomes more and more embedded in the patient journey, Vicky Eldridge asks, are we losing sight of what really matters in aesthetic practice?
OVER “DONE”
Emma Wedgwood looks at how regenerative treatments are shifting aesthetic medicine away from correction and towards restoring definition, structure and long-term skin health.
MEDICAL-GRADE MYTH
Is “medical-grade” cosmetics a term without definition?
STAYING HUMAN IN AESTHETICS
In an increasingly transactional industry, staying connected to the people behind the treatments has never been more important. Julie Scott reflects on compassion, boundaries and the value of remaining fully present in aesthetic practice.
STANDARDS OR SUGGESTIONS?
Everyone supports high standards, until they become inconvenient. Amy Bird examines why standards without enforcement are simply suggestions
A NO BRAINER FOR AESTHETIC CLINICS
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LEGAL CHECKLIST
Peter Kouwenberg, explains the key legal considerations aesthetic practitioners should address before introducing new services.
HOW SHOULD EVOLVING LASER REGULATIONS IMPACT MY CLINIC’S APPROACH TO SKIN RESURFACING?
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THE RELIABLE ONES
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AUTHENTIC DESIGN
Does your clinic truly mirror the brand you promote online? Katie Thomas explains why crafting a clinical environment that aligns with your marketing ensures clients get everything they expect – and more
TACKLING PROFESSIONAL ISOLATION IN AESTHETIC MEDICINE
As aesthetic medicine continues to mature, many practitioners still work in relative isolation compared with their colleagues in traditional healthcare settings. Dr Jordan Faulkner argues that stronger professional networks, mentorship and collaborative learning are essential to improving governance, clinician wellbeing and patient safety across the specialty.
ALUMIER MD INTELLIRET BOOST PEEL
Editorial assistant, Connie Cooper tried the new Alumier MD IntelliRET Boost peel within a customised skin peel treatment, addressing breakout prone skin
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5 MINUTES WITH EMILY-LOUISE VARNFIELD
Emily-Louise Varnfield , founder of The Beaute Group , discusses the future of aesthetic technology, the importance of clinical outcomes and the opportunities shaping the industry.
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