1 mins
COMMERCIAL FEATURE
Retain patients, maximise revenue
Could ‘buy now pay later’ be the solution to your revenue loss in clinic?
Introducing PLIM, a fintech company that offers a “buy now, pay later” (BNPL) credit service and online marketplace designed specifically for the medical aesthetics industry with the goal of making elective, aesthetic treatments more accessible.
In the dynamic landscape of medical aesthetics, clinic owners are constantly seeking innovative solutions to not only enhance patient experience but also maximise revenue opportunities. One such solution gaining momentum is the integration of BNPL platforms like PLIM. Research shows that there are “clinics that lose 30% of patients from the consultation phase to the treatment stage” – a statistic that PLIM have regarded as key to their reasoning behind launching their 0% interest, BNPL service.
Before delving into the role of BNPL programmes, it’s crucial to understand patient behaviour. Often many potential patients may hesitate or postpone treatments due to lack of financial control over cashflow. Whether it’s a combination of treatments or additional services, the upfront cost or lack of discreet payment options can often deter individuals from pursuing their desired aesthetic goals.
Ensuring that the introduction of a BNPL option is seamless into your consultations is key. Train your staff to communicate the advantages of flexible payment plans during patient discussions. By addressing financial concerns proactively, your clinic establishes a patient-centric approach that prioritises both their aesthetic goals and financial comfort.
Incorporating BNPL programs such as PLIM is not just a financial strategy; it’s a holistic approach to optimising clinic revenue and reducing lost opportunities. By offering alternative payment solutions within clinic, you are allowing your patients to not only maximise their results and become returning patients you are also supporting patients in management over their own finances.
For more information, visit plim.co.uk or email info@plim.co.uk