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TREND SPOTLIGHT: PREDICTIONS FOR 2024
As the new year approaches, what is the industry expecting to hear patients asking for?
Aesthetic Medicine reached out to the industry to find out what trends they were predicting for 2024. The consensus leaned towards holistic treatments and regenerative medicine, working to improve the health and function of the body’s natural processes.
In 2023, the stand-out trend in the space has been combination treatments, with many device brands bringing out combined technologies, and clinics creating new blends of existing therapies. Patients are looking for the best results, in a short amount of time, and the industry expects that trend to continue.
Dr Lisa Dinley believes this will continue, possibly with a focus on regeneration: “Energy-based devices will still prove popular and combination treatments will continue to be sought, this could include the use of polynucleotides and exosomes, but also medical grade cosmeceuticals, fillers, and energy-based devices in a synergistic way to provide optimal, science-based treatments for our patients. I absolutely love the Neauvia smart combination therapy to produce enhanced results for patients.”
Consultant dermatologist Dr Zainab Laftah predicts that combination treatments will expand to the body: “Patients are increasingly seeking nonsurgical rejuvenation treatments for their neck, hands, décolletage, and abdomen. Polynucleotide skin boosters, hybrid dermal fillers and energy-based devices are paving the way for non-invasive treatments targeting these delicate areas with minimal downtime.”
Dr Dinley also comments that skin health will become a focus for patients in 2024, with “a shift in attitude towards a more natural, rejuvenated, look”. She believes that new holistic approaches will improve the industry as it moves forward: “Another exciting area is in the arena of medical longevity and looking at ageing as a disease. We are becoming more aware of steps we can take to help the outward signs of ageing from the inside, investigating our biological age and taking steps to improve this. This whole body, holistic approach is the future and makes medical aesthetics truly exciting!”
Rebecca Elsdon, an advanced skin specialist from Re/Skin, echoed Dinley’s thoughts on a wellness and health-led approach starting to take focus.
“People are taking a more holistic approach to their aesthetics and skincare as there is a growing understanding that overall health and wellness contribute to great skin, and relying on injectables is not enough. I believe the non-surgical side of the industry will gain even more traction with many more multidisciplinary practices opening to offer the full package. The need for little to no downtime will continue as people simply don’t have the time in their busy lives and technology advancements are allowing for this more and more.”