WELCOME TO THE FEBRUARY ISSUE OF AESTHETIC MEDICINE MAGAZINEWelcome to the February issue of Aesthetic Medicine

MEET THE EXPERTSThe Aesthetic Medicine editorial board’s clinical expertise and diverse range of specialities help ensure the magazine meets the needs of the readers. In this issue, we have received guidance from the following members:

FIVE MARKETING red flagsHere are some things to look out for to safeguard your business against fraudulent marketing agencies

OUT & ABOUTSAFETY IN BEAUTY DIAMOND AWARDS 2024 Hilton

BRAND ambitionDr Medispa founder Dr Munir Somji talks to editor Anna Dobbie about how his multichannel aesthetics brand combines spa luxury with medical excellence

Polylactic AcidDr Paul Charlson considers whether polylactic acid is the holy grail of anti-ageing

Menopause support within aestheticsDr Trish Davis considers the implications within our clinical fields

TREATING HYPERPIGMENTATION WITH LASERSDr Hiba Injibar recounts a two-pronged laser treatment for skin damage

SABIKA SaysColumnist Sabika Karim gives her guide to treating skin of colour

The Princess and the PRPRegenerative expert, nurse Claudia McGloin answers all your burning questions

BEST PracticeHow to make patients aware that you are a safe, qualified practitioner

MAKING THE jumpDr Raquel Amado recounts her experiences transitioning to aesthetics from dentistry

ENDING ON A highAs we approach the end of the tax year, members of our Women in Aesthetic Medicine group give their top tips on managing finances

High-tech facials: HIGH-TECH FACIALSContributing reporter Kezia Parkins visits Lisa Franklin Clinic to try the Caci Flex Facial

Treatment review: FACIAL BALANCING WITH AURAEditor Anna Dobbie visits Dr Sophie Shotter to try the new imaging system

Ask Alex“Isn’t ever yone over live streaming, or is TikTok worth it?”

Be a SWOTVivienne Braidwood considers the importance of strategy in growing your aesthetic business

7 leadership mistakesLeadership consultant Marcus Haycock reflects on mistakes he made after his promotion and how he fixed them

Mental health screening as part of your consultation processJulie Scott explains why understanding the psychological landscape of patients is crucial

THE REALIT Y OF compressed hoursAs businesses navigate evolving workplace dynamics, compressed working hours are emerging as a compelling alternative to traditional work patterns.

REVOLUTIONISING SKIN REJUVENATIONIntroducing the new SkinPen protocol with Biojuve for advanced biome boosted skin remodelling

BEAUTOLOGY EXPANDS OFFERINGS TO INCLUDE NEW DEVICESIn addition to providing used and refurbished lasers, the company has expanded into new equipment sales and distribution

REVOLUTIONISING BODY AND FACIAL CONTOURINGAchieving natural results and minimal downtime with Ignite RF by InMode

PRODUCT NEWSSculpt Pro Aesthetics The new Follicle Former

HOT OFF THE PRESSPaul Burgess stands down as BAMAN chief executive