EXISTING CLIENTS ARE YOUR SECRET WEAPON

Most aesthetics practitioners are missing a trick – focusing on existing clients generates higher returns than new client acquisition

Patient Perfect conducted a survey of aesthetic practitioners’ marketing spend in the UK and Ireland and identified that over 80% of marketing spend is focused on acquiring new customers, usually through investment in digital marketing.

Acquiring new business is of course essential, whatever stage your business is at, but spending the vast majority of a clinic’s marketing budget and management brain space on new customers is likely costing your practice significant value.

Your priority should be converting as many existing patients as possible who have walked through your door into engaged, loyal fans.

PatientPerfect is a tool designed to make your practice more money through converting your existing patients to be engaged loyal fans. This drives the four pillars of demand generation: retention, cross-sell, recurring revenue and referrals. But why should you be focusing on these pillars to improve the economics of your business?

Retention: Acquiring a new customer is up to 25 times more expensive than retaining an existing one. Losing clients is expensive.

Referrals: Engaged clients, who feel valued by your business are more likely to refer friends and family. Referrals are one of the cheapest ways of acquiring new clients, which tend to be stickier.

Cross-sell and upsell: Engaged, loyal clients spend on up to three times more than unengaged clients. They are interested in your treatment menu beyond what they come in for and less likely to shop around other practices.

Recurring revenue: Loyal clients who feel valued are easier to convert to recurring revenue such as membership and subscriptions.

HOW DOES PATIENTPERFECT HELP YOU CONVERT EXISTING CLIENTS INTO ENGAGED, LOYAL FANS?

PatientPerfect provides aesthetics clinics with their own, custom branded loyalty and membership app, available to their existing client base. It automates digital referrals, rewards, memberships, and personalised communication. It sits in the most valuable marketing real estate out there – your client’s mobile phone. Moreover, it integrates with your practice management software to make your life as easy as possible.

WHY DO MOBILE REWARDS MATTER?

Consumers today are accustomed to rewards programmes in every aspect of their life. Behaviour science shows the promise of a reward drives more regular visits and increased spend. Many aesthetics practices know this, and have a loyalty programme in place, but clients are often unaware of it or find it difficult to track.

This is where mobile rewards come in. Smartphones are almost always within reach, making it the best channel for delivering rewards and engaging with consumers. 60% of global e-commerce happens on a mobile phone, more than on a desktop. For the average UK consumer, 80-90% of time spent online is on a mobile phone.

A mobile rewards app enables your clients to be kept up to date with push notifications on their loyalty status, on recent, personalised promotions or new services, and enables a direct line of communication between clients and the clinic team. Mobile-only rewards can help you create a sense of exclusivity and urgency, so clients take up offers and book in.

GAIN CLIENTS THROUGH DIGITISED REFERRALS

Word of mouth is one of the most powerful levers for acquiring loyal and high spending clients in the aesthetics and wellness industry. Clients want to visit practitioners who are trusted, and personal recommendations assure this much more than anonymous social media marketing. PatientPerfect digitises that experience.

Again, many clinics have referral programmes in place, but they are clunky and not fulfilling their potential. A tool that enables you to design incentives for your clients and the friends and family they invite, that can be sent in one-click, is shown to significantly increase the volume of new, referred clients.

LEAN INTO DIGITISED, MOBILE FIRST CLIENT ENGAGEMENT TO GROW REVENUE

PatientPerfect is an innovative platform that offers these features and more, in a custom branded app for your clinic. We offer you a best-in-class tool to retain clients, increase revenue and attract new clients. Join the other clinics that are effortlessly selling services while they sleep through PatientPerfect.

Your clients rightfully demand the best possible experience, and for a modern clinic, this means being digital-f irst and rewarding their loyalty. PatientPerfect helps you achieve this, with quick set up and immediate commercial impact.

WHAT CAN PATIENTPERFECT OFFER?

• Reward your clients: Offer a modern and engaging rewards programme that keeps your patients coming back.

• Win new clients: A digital, one-click referral programme which turns word of mouth referrals into rocket-fuel for your business

• Best in class client experience: Sleek e-shop, client finance and other features all offer a best-in-class digital experience for your clients

• Effortless all-in-one solution: Say goodbye to cumbersome loyalty programmes and manual tracking. PatientPerfect seamlessly tracks patient visits and eligible rewards and integrates with your practice management software.