Southern belle | Pocketmags.com

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Southern belle

Editor Anna Dobbie visits Lewes to meet Dr Gabriella Birley at her newly established clinic, ‘the Doctor Clinic’, and try the Body Boost Bed

It’s hard to believe that, just over a year ago, the building that now houses the Doctor Clinic was a five thousand square foot Land Rover showroom with a rather dodgy carpet. The East Sussex based luxury medi-spa opened its doors to the public towards the tail end of 2022, and, when I visited in March, several of the rooms were still in the process of being fitted out.

I was invited to the clinic by the ‘Sunbed King’ Richard Warden to trial the Body Boost Bed, the first of its kind in the UK. The device, which incorporates three wavelengths and a unique multi-frequency system, is fully automated and easy to use, providing an entire body and face treatment. The ergonomic bed, which is medically certified, has been a popular treatment in Australia for over 10 years.

The Doctor Clinic’s mission statement is to revolutionise how aesthetic treatments are approached, boost confidence and subtly enhance natural beauty in the safest and most effective ways. The extensive property supports many different clinicians, with luxurious consultation rooms, a state-of-the-art operating theatre offering cosmetic surgery to eyelid and cataract surgery, a non-invasive treatment clinic offering advanced treatments in aesthetics, skin and laser, cosmetic dentistry, holistic therapies, and even complimentary cognitive behavioural therapy for regular clients. There is also a wellness studio space at the back which will offer reformer pilates.

HOLISTIC TREATMENTS

Founder Dr Gabriella Birley believes aesthetic treatments are about looking good, but also feeling great. “The Doctor Clinic is not only about anti-ageing, but a wide spectrum of treatments – from hair restoration systems for those suffering with alopecia or trichotillomania, post-chemotherapy, to areola restoration for those who have had mastectomies,” she says.

However, Dr Birley didn’t want the clinic to be regarded as an aesthetics ‘jack of all trades’. “With our wide range of treatments, we strive to boost confidence and subtly enhance natural beauty in the safest and most effective ways,” she adds. “We aim to provide a highly personalised approach, tailored to each person’s individual needs, and deliver treatments in a safe environment led by a network of highly specialist doctors, surgeons, and medical professionals. I want the clinic to be regarded as an aesthetic and wellness hub for this end of the country.”

Dr Birley, who previously split her clinic hours between Brighton, Eastbourne, and Harley Street, is now based full-time at the Doctor Clinic and is delighted that many of her clients have followed her. However, her business partner is keen to open clinics in the North and London, with a new branch due to open in Liverpool in early 2024.

Having suffered a serious burns accident before college, the life changing treatment and therapy gave Dr Birley a fascination for all things medical. As well as studying Medicine and Surgery, she has a Master’s of Science in Global Health, a Bachelor’s in Law and a Master’s in Medical Ethics and Law.

“The Body Boost Bed was a very exciting addition to the clinic, as it fitted very well with the ethos of the clinic: not only looking your best but feeling your very best,” says Dr Birley.

GET INTO BED

I was interested to try the bed, that provides a form of light therapy called photobiomodulation (PBM), which utilises non-ionising forms of light sources in the visible and near-infrared spectrum.

The LED lights allow photons of light energy to penetrate tissue and interact with chromophores located in cells, which results in photophysical and photochemical changes, causing alterations at the molecular, cellular and tissue levels of the body. Light can induce a chain of physiological reactions in normal, as well as diseased and damaged, tissues to increase circulation, reduce acute inflammation and chronic pain, as well as accelerate wound healing and tissue regeneration, helping to restore normal cellular function. The Body Boost Bed employs three light wavelengths: blue (470m) to help destroy bacteria that cause acne and blemishes, red (630 nanometres) to activate cell production of collagen and elastin, as well as having anti-inflammatory benefits which help reduce pain, inflammation and reduce redness associated with rosacea, and near-infrared (940 nanometres) which activates cells to produce collagen and elastin, relax muscles and relieve muscle spasms and joint aches, pains and stiffness, and increase blood circulation. The bed’s LEDs sweep through many frequencies simultaneously, allowing clinicians to shorten therapy time and increase the effectiveness of the treatment.

The treatment is non-thermal (in fact, I felt quite cool throughout) and required me to put on eye protection goggles and lie in the device for 25 minutes in my underwear. I was able to select different audio channels to suit my mood and it was quite relaxing to disconnect from the outside world for a while. In the days following the treatment, I noticed that some of my muscles, particularly in my back, felt slightly sore, but as the weeks went on, I felt rejuvenated.

I thoroughly enjoyed my trip to Lewes and am excited to return when it is established to see if it has lived up to its early promise as the new southern hub for aesthetics and wellness.

This article appears in May 2023

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This article appears in...
May 2023
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Welcome to the May issue of Aesthetic Medicine
A note from the editor...
Meet the experts
The Aesthetic Medicine editorial board includes some of the leading names in aesthetics. Their clinical expertise and diverse range of specialties help ensure the magazine meets the needs of its readers
Lumenis launches ULTRApulse®Alpha
Once in a generation technology to WOW patients and providers
Hot off the press
Most popular aesthetic treatments of 2022 revealed
Endospheres
The non-invasive device for lymphatic drainage, made in Italy
Does women’s health need a complete overhaul?
Menopause and other stages of female health are increasingly discussed in the aesthetics and medical sectors, leading to significant steps forward in education. But, as reporter Becki Murray investigates, can more be done?
Trend spotlight: Butterfly lips
What is the latest lip trend taking social media by storm... and why is it problematic?
Out and about
The hottest industry events of the month
Your injection system
Vivacy UK international KOL, clinical education lead and aesthetic doctor, Dr Zunaid Alli looks at Bi-SOFT® technology
Going live
The countdown is on, and, with Aesthetic Medicine Live 2023 just weeks away, we tell you all the reasons you should join us on Friday and Saturday, May 19-20, at Olympia London
Boosted beauty
Hydrafacial takes personalisation to its highest level yet with the launch of Syndeo
AM Live 2023
We round up the products, treatments, offers and new launches you will find at AM Live 2023
Knowledge is power
With multiple programmes stretching across two days, Aesthetic Medicine Live’s education has something for everyone
Why radiofrequency micro-needling?
Let’s explore why devices such as 3D Dermaforce by 3D Aesthetics are an optimal choice for clinic owners committed to offering the most effective and innovative treatments
Southern belle
Editor Anna Dobbie visits Lewes to meet Dr Gabriella Birley at her newly established clinic, ‘the Doctor Clinic’, and try the Body Boost Bed
What is DIY dental scaling?
This at-home tooth-cleaning technique is trending on social media, but here’s why experts should warn against it
Non-hyaluronic acid fillers
This month, our columnist, cosmetic doctor, and founder of Luxe Skin Dr Usman Qureshi (aka Dr Q) fills us in on the injectable alternatives to hyaluronic acid
Exosomes
The new hero in skincare?
Olding school
Vicky Eldridge chats to oral and maxillofacial surgery registrar and founder of Interface Aesthetics, Mr James Olding
Do we need to rethink the term 'Medical Grade' skincare?
Used to separate high street products from those recommended in-clinic, reporter Becki Murray investigates whether the term ‘medical-grade’ skincare is a confusing term
Mental health matters
Karen Sargeant on first aid for mental health in the workplace
InMode Lumecca IPL
Aesthetic Medicine editor Anna Dobbie visited Vie Aesthetics Clinic on Harley Street to treat a patch of forehead pigmentation
High-tech facials: Potenza
Professional Beauty deputy editor Kezia Parkins visits Wigmore Street to try Cynosure’s Potenza
What is Masseter Muscle Botox?
TikTok’s latest trending tweakment promises to slim the face and combat jaw clenching, but critics are less sure. Here’s what you need to know
Product news
The latest releases in the industry
Photography as your biography
The Aesthetic Consultant, Vanessa Bird, looks at the importance of professional photography in raising your industry profile
Creating a committed workforce
Impact International head of creative change Dominic Fitch suggests six ways to boost your employees’ motivation
Three ways to boost your business with new technology
Technology has revolutionised the way we work. Provider of IPTV and video Vitec looks at how we can do even more, from large-scale changes to applications that improve our productivity
Drink aware
Delamere’s founder and chief executive Martin Preston looks at how to become more consciously aware of alcohol consumption
Inclusivity in your clinic
Reporter Becki Murray looks at what clinic owners can do to make everyone feel considered
Ask Alex
“Should I jump on trends in social media or is that unprofessional?”
Looking for back issues?
Browse the Archive >

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May 2023
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